What is a good link for SEO?

No Comments

La plupart des clients d’un consultant seo demandent : “Merci de me donner une explication pour élève de niveau maternelle”. Donc voici !

What is a backlink, a link or rather a hyperlink and especially how will it boost my positions in Google? A link is a mark of popularity which has evolved a lot in recent years to go towards an ever increasing quality - cf. history of link building .

En deux mots, pour Google, un lien c’est un vote ! Un ensemble de vote qui rend votre site “populaire”.

What is a good link?

“Un hyperlien ou lien hypertexte ou lien web ou simplement lien, est une référence dans un système hypertexte permettant de passer automatiquement d’un document consulté à un document lié. ” extrait de https://fr.wikipedia.org/wiki/Hyperlien

Authority to boost my google referencing

Before placing your link, you must determine where to put it, on which site Authority sites, in your theme are the best sites where to put your link.

Merka-TIC recently bought an expired domain name from a government site with nearly 300 inbound links from over 200 different IPs.

Its power formerly determined by the Page Rank, an indicator since abandoned by Google today translates into a TF / CF of 29/49 on the root domain (domainname.com) and 38/41 on the home page (domainname / home).

To measure this power there are many tools, we use seobserver.com.

CF – CitationFlow

Indicateur de puissance Majestic de 0 à 100 mesurant le “jus” brut envoyé depuis les sites du web entier. Cet indicateur ne prend pas en compte la notion de “confiance”, et le connaître sert surtout à évaluer la puissance brute.

A low-quality netlinking campaign will increase Citation Flow but not Trust Flow.

TF – TrustFlow

Indicateur de confiance fait par Majestic, de 0 à 100, mesurant le “jus” envoyé, de manière directe et indirecte, depuis une liste de 1 million de sites de confiance sélectionnés manuellement.

La notion de “confiance” fait partie intégrante de cet indicateur, ultra-qualifié et considéré comme le plus fidèle au Pagerank.

The CF / TF Ratio

The higher this ratio, the greater the share of trusted links in a site's netlinking profile. Conversely, a low ratio will indicate a low quality netlinking . Note that the ratio can exceed 100%.

TTF – Topical Trust Flow

Permet de vérifier la cohérence du linking. Cet indice sert à montrer de quel type de sites les liens de bonne qualité proviennent. Il s’agit d’ajouter une donnée de “thème” au Trust Flow en catégorisant le contenu des sites internet qui font des liens.

We must strive to obtain links preferably from the same theme.


How to place a quality link?

Two things condition the quality of the link: its anchor and its context

The anchor of the link

There are many ways to place links and since the updates of Google Panda in particular, we stopped over-optimizing anchors with keywords to favor natural anchors :

The context of the link

To caricature, we have poor link contexts, so poor that the pages are not even indexed on Google….

Ex. https://www.apst.travel/nos-adherents/fiche-adherent/?id=IM075150036&envoi=ok&pagination=1

and richer pages that meet the three pillars of good content: EAT - Expertise, Authority and Trust is the best. Here we have a nice little page of around 450 words.

We will put that in nofollow, so as to block the transfer of juice and it's perfect:

Example of Altiplano on the APST

Liens no Follow

As you can see, the link is life! It allows to pass the juice from one site to another but also to give authority to a page with external links like on this page you are reading. You can also block the transfer of juice transfer by passing a nofollow link.

Sometimes, some unscrupulous professionals oversell nofollow links or switch them to nofollow after settlement is complete. Avoid the pitfalls, by being accompanied by a professional.

How to have a good link profile?

Vary the links, the supports, the quality of the sites, etc ... ask us for a strategy of netlinking and natural referencing , we have an innovative and very qualitative offer with

70% of links created + 30% of links purchased

All this for what results?

In a context of constant and regular netlinking and with a link on the government site mentioned above. One site did a good job in the search results of +50 positions on moderately competitive queries in 1 week.


Specialist in growthacking and e-commerce, you will benefit from our experience to develop your contacts and your turnover in record time!

    SEOCAmp Paris 2020
    Black Hat Cycle Case Study

    How to self-finance your startup with aggressive netlinking? or the story of the launch of a platform which without branding, without social networks, without partners (marketing) and without legal notices ... generated 100,000 € with only a few web pages , good marketing and good SEO!

    Return on investment

    Did you know that google referencing is the central pillar of your communication? Undoubtedly the most profitable leverage around which your paid advertising actions should revolve.

    Free quote

    We offer professional SEO services that help websites dramatically increase their search score to compete with the highest rankings even when it comes to highly competitive keywords.

    Receive one free advice per week

    Our latest news

    View all publications
    No Comments