E-commerce Electric Bike: explosion in post-COVID sales #EtApres

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We were contracted by the Electric Bikes Vélobecane brand to help them develop their online sales and visibility through a dual mission of netlinking and SXO . A prerequisite for improving their e-reputation for their move upmarket over the past two years.

The strength of this site is not in the onsite or offsite seo but in their extremely popular sales dynamics . A definite asset in SEO!

# AndAfterwards, the electric bike is the change!

It can also be noted, as illustrated by the translation of the article below, that the market is more than receptive to this product in the post COVID period.

“Si tout le monde retourne à la voiture, ce sera un cauchemar”, a déclaré Jean-Louis Missika, adjoint au maire de Paris. “Notre rêve secret est que le temporaire devienne permanent.”

Quick results thanks to relevant netlinking

We can observe here the correlation between the power of the site and visibility

Here, we visualize the concrete evolution of the positions on the central keywords.

Cities transform as e-bike sales skyrocket

There is no question of returning to a city dominated by cars after the containment of the pandemic
By Thomas Ricker and Andrew J. Hawkins May 14, 2020, 10:14 a.m. EDT

Cities around the world face the same question: How to safely reopen in the era of COVID-19. Public transportation systems in places like New York, London, and Paris typically transport millions of people to work and shops every day, making up about 1.5 billion trips per year. Today, no one wants to end up in a crowded metro and risk exposure to the virus if they can avoid it. But if everyone jumps into a car, traffic will stop, emergency vehicles will be stranded, and progress made by many cities in reducing carbon emissions during closed times will be undone. This is why planners and city dwellers consider the humble bicycle to be their means of transportation.

Biking is the perfect form of transportation to get out of quarantine cities, which is all the more interesting as summer approaches in the United States and Europe. They are fast, comfortable, convenient and allow you to get away socially while being active. Combined with an electric motor, e-bikes can make long journeys a relaxing and sweat-free experience. They are also helping to maintain the dramatic improvements in air quality seen in cities around the world since the coronavirus lockdowns began.

In some US cities, multi-lane roads and parking lots can take up 50-60% of real estate space. In addition to depriving residents of parks and other open spaces, this makes social distancing on crowded sidewalks nearly impossible. What better time to rethink transport models and reclaim the space allocated to vehicles that emit CO2 from a bygone era?

If not now, when ?

Now is the perfect time to buy an e-bike

Initially, some companies saw sales of traditional bicycles and e-bikes decline, as the global supply chain was disrupted by shutdown orders and bike shops were forced to close. But today, sales are booming globally, with many buyers opting for e-bikes for the first time.

In Germany, for example, sales fell by 20-30% in the first weeks of April due to the closure of bicycle shops. But now that they've reopened, bike shops are reporting a sudden surge in sales, bike-eu says, with e-bikes overtaking regular bikes, with people shifting from buying for leisure only to using. daily.

La même chose s’est produite aux États-Unis, a déclaré Ryan Citron, analyste principal de la recherche chez Guidehouse. “Les ventes de vélos électroniques ont d’abord été frappées de plein fouet lors des fermetures, car de nombreux magasins de détail ont été fermés”, a déclaré M. Citron dans un courriel adressé à The Verge. “Cependant, depuis la réouverture des magasins de vélos, les ventes ont augmenté rapidement.” Si les magasins peuvent rester ouverts, M. Citron s’attend à ce que les ventes de vélos électroniques restent conformes aux prévisions précédentes ou les dépassent légèrement d’ici la fin de l’année “car les consommateurs recherchent davantage d’options de mobilité personnelle et de transport à distance à l’ère de la COVID”.

Matt Powell, senior industry advisor for the NPD Group, told The Verge that U.S. e-bike retail sales in the first quarter of 2019 were up 90% from a year ago.

Some of the more popular e-bike companies say these trends are reflected in their sales revenue.

Brompton, le fabricant londonien de vélos pliants emblématiques, a vu les ventes en ligne britanniques, tant par les détaillants agréés que via Brompton.com, croître rapidement – cinq fois plus que le mois précédent – alors même que les ventes mondiales ont chuté au cours des deux derniers mois par rapport à l’année précédente. Au cours des trois dernières semaines, cependant, la société a enregistré des ventes record en Chine grâce à la levée des restrictions sur les voyages. Le trafic sur le site web de Brompton a atteint des sommets, en particulier aux États-Unis où la société a connu une “incroyable montée en puissance”, selon un communiqué envoyé à The Verge.

The British company Gocycle saw its sales increase despite a disruption of its store network. Sales of its fast-folding Gocycle GX electronic bicycle have increased 65% in the past six weeks compared to the same period in 2019, the company told The Verge, traffic to its gocycle website .com having increased by 90%. The company attributes this growth to changing commuter habits in response to the pandemic.

“COVID fait avancer la courbe d’adoption de la bicyclette électronique.

“Les navetteurs intelligents investissent à long terme et optent pour les vélos électriques”, a déclaré le fondateur de Gocycle, Richard Thorpe. “Nous avons vu les ventes de notre gamme Gocycle GX, qui se plie rapidement, augmenter au cours des dernières semaines – littéralement à un rythme de 4 fois plus élevé dans les zones urbaines que l’année dernière à la même époque. COVID fait avancer la courbe d’adoption”.

Dutch e-bike maker VanMoof sells bikes online and in its own stores, bypassing traditional bike shops altogether. He says sales from February to April have increased dramatically compared to the same period last year. Sales increased in all of its major markets, notably in Germany (+ 226%), the United Kingdom (+ 184%), the Netherlands (+ 140%), the United States (+ 138%) and France (+ 92%). This increase is due, at least in part, to discounts given before the launch of the S3 and X3 e-bikes in April.

Le détaillant américain de vélos Lectric eBikes a annoncé une augmentation de 140 % de ses ventes depuis le 15 mars. “Nos clients nous disent que les vélos électriques sont une excellente option pour le nouveau mode de vie de l’ère des coronavirus”, a déclaré le co-fondateur Levi Conlow à Electrek. “L’augmentation spectaculaire des ventes montre qu’au niveau national, les gens cherchent à modifier leur façon de se déplacer”.

Seattle-based Rad Power Bikes said its April sales were up 297% from a year earlier, far exceeding the company's expectations. The company's sales to professional customers in the delivery industry also rose 191% from March to April this year, a spokesperson said.

Aventon Bikes, basée à Ontario, en Californie, affirme être inondée de commandes, avec des ventes en hausse dans le Massachusetts (+298%), en Californie (+85%) et à New York (+164%). “Nous sommes plus occupés que jamais, nous battons littéralement des records quotidiens de commandes et de ventes”, a déclaré Adele Nasr, directrice du marketing d’Aventon, dans un courriel.

Au niveau mondial, Google note un pic dans la recherche du “meilleur vélo électrique” à partir du 22 mars, moins de deux semaines après que l’Organisation mondiale de la santé a déclaré que le nouveau coronavirus était une pandémie. Au cours de la même période, de plus en plus de personnes ont commencé à rechercher le “meilleur vélo”.

An influx of new bikes will require infrastructure to keep cyclists safe. It won't happen overnight, but even cycling-friendly cities like Amsterdam - where about half of all trips are made by bicycle - had to start somewhere.

Le Royaume-Uni mène la transformation en engageant des centaines de millions de livres sterling pour rendre les villes plus respectueuses des vélos tout en incitant le public à éviter les transports publics. Un fonds d’urgence de 250 millions de livres (environ 300 millions de dollars) a été prélevé sur un paquet de 2 milliards de livres en faveur du vélo et de la marche pour créer de nouvelles pistes cyclables et des carrefours plus sûrs “en quelques semaines”. Les villes ont déjà été invitées à réattribuer l’espace routier “pour un nombre sensiblement plus élevé de cyclistes et de piétons”. Les scooters électriques sont actuellement illégaux au Royaume-Uni, mais les essais sont accélérés de l’année prochaine au mois prochain pour éventuellement changer cela.

UK Transport Minister Grant Shapps says alternative modes of transport will have short- and long-term benefits long after the pandemic has subsided:

Pendant cette crise, des millions de personnes ont découvert le vélo – que ce soit pour faire de l’exercice ou comme moyen de transport sûr et socialement éloigné. Bien que le message “restez chez vous” reste inchangé aujourd’hui, lorsque le pays reprendra le travail, nous avons besoin que ces personnes restent à vélo et qu’elles soient rejointes par de nombreuses autres.

Otherwise, with currently severely limited public transport capacity, our trains and buses could be overloaded and our roads blocked, delaying emergency services, essential workers and vital supplies.

We know cars will continue to play a vital role for many, but looking to the future, we must build a better country with greener travel habits, cleaner air and healthier communities.

♀ So excited to see the new cycle path entering Park Lane last night.

♀ En collaboration avec les conseils municipaux, nous créons rapidement de nouvelles pistes cyclables et des espaces pour les piétons dans toute la ville. #StreetspaceLDN pic.twitter.com/Nd1oAQKJzV
– Sadiq Khan (@SadiqKhan) 14 mai 2020
La semaine dernière, le maire de Londres, Sadiq Khan, et Transport for London (TfL) ont lancé le programme “Streetspace” qui transformera les rues de Londres pour permettre de décupler le nombre de cyclistes et de quintupler le nombre de piétons, grâce à l’assouplissement des restrictions en matière de verrouillage. La plupart des travaux sont temporaires mais pourraient devenir permanents, selon TfL.

Other European cities have launched similar initiatives. Milan, one of the most polluted cities in Europe, plans to convert 35 km of streets into spaces for cyclists and pedestrians over the summer, when COVID-19 restrictions are lifted. The city plan includes temporary cycle lanes, new wider sidewalks, speed limits below 30 km / h, and streets where cyclists and pedestrians have priority over cars.

“Nous avons travaillé pendant des années pour réduire l’utilisation de la voiture. Si tout le monde conduit une voiture, il n’y a pas de place pour les gens, il n’y a pas de place pour se déplacer, il n’y a pas de place pour les activités commerciales en dehors des magasins”, a déclaré le maire adjoint de Milan, Marco Granelli, dans des commentaires rapportés par The Guardian. “Bien sûr, nous voulons rouvrir l’économie, mais nous pensons que nous devrions le faire sur une base différente de celle d’avant”.

La France va voir plus de 1000 km de pistes cyclables temporaires se mettre en place dans les prochaines semaines ! Même dans les zones rurales ! @jen_keesmaat @RobinMazumder https://t.co/5Ypn5sHAj3
– Tudor ALEXIS (@tudoralexis1) 10 mai 2020
La France installe des pistes cyclables temporaires dans les villes du pays. Paris prévoit d’ouvrir 400 miles de pistes cyclables et de transformer sa plus grande traversée de ville en autoroute réservée aux vélos. Le maire Anne Hidalgo, qui défendait la cause des cyclistes bien avant la pandémie, a déclaré que l’idée d’un retour de Paris à une ville dominée par la voiture était “hors de question”.

“Je dis en toute fermeté qu’il est hors de question que nous nous laissions envahir par les voitures, et par la pollution”, a déclaré Mme Hidalgo, selon le CityLab. “Cela ne fera qu’aggraver la crise sanitaire. La pollution est déjà en soi une crise sanitaire et un danger – et la pollution associée aux coronavirus est un cocktail particulièrement dangereux. Il est donc hors de question de penser qu’arriver au cœur de la ville en voiture est une solution quelconque, alors que cela pourrait en fait aggraver la situation”.

Installation of a provisional cycle path in Brussels

Vous noteez la vitesse avec laquelle elles sont tracées et délimitées… impressionnant!pic.twitter.com/XaNwnuTDgg
– Mathieu Chassignet (@M_Chassignet) 24 avril 2020
Bruxelles, la capitale de facto de l’Union européenne, ajoute quelque 40 km de pistes cyclables. “Nous savons que deux tiers des trajets effectués à Bruxelles sont inférieurs à trois miles. Nous voulons donc encourager les personnes en bonne santé à marcher ou à faire du vélo”, a déclaré la ministre des transports Elke Van den Brandt au journal belge Le Soir. “Et pour cela, il est de notre responsabilité d’avoir des infrastructures sécurisées”.

In the United States, a number of major cities have developed plans to close the streets to vehicular traffic to provide a safe space for walking and cycling at a social distance. And some even go further by making them permanent.

Seattle a récemment annoncé qu’elle fermerait de façon permanente 30 km de rues à la plupart des véhicules. “[Les rues piétonnes] sont un outil important pour les familles de nos quartiers pour sortir, faire de l’exercice et profiter du beau temps”, a déclaré le maire de Seattle, Jenny Durkan, dans une déclaration. “À long terme, ces rues deviendront des atouts précieux dans nos quartiers”.

“À long terme, ces rues deviendront des atouts précieux dans nos quartiers.”

In April, Oakland said it would begin to gradually trample the roads, with the goal of closing 74 miles to most vehicles, or about 10% of the cityscape. Denver has designated 13 miles of open streets, while Minneapolis has reserved 18 miles for pedestrians and cyclists. Boston plans to use street space for bike paths, wider sidewalks, and faster bus routes.

New York, which has seen a dramatic drop in car traffic, this week opened 12 miles of pedestrian roads and added 9 miles of protected cycle lanes. This is in addition to the nine miles of roads that have been closed to cars since early May. NYC Mayor Bill de Blasio, who is often criticized for using a city SUV, said his goal is to reach a total of 100 miles of open streets.

New York recently legalized e-bikes, which has been a boon to immigrant workers who deliver food and heavily rely on e-bikes for work. New York City has yet to define a regulatory scheme for newly legalized vehicles, but e-bike makers expect sales in the city to skyrocket for city dwellers looking for quick ways to get around without use public transport or carpooling vehicles.

According to recent data, cycling has already exploded in the United States since the ban took effect. The Eco-counter, which collects data on bicycles, indicates that the number of bicycles has increased by 5% in North America compared to normal. In several parts of the United States, the increase exceeds 100% on weekends alone.

During this time, car traffic has dropped and the air becomes easier to breathe. According to federal data, the number of vehicle miles traveled on all roads and streets in the United States fell nearly 19% in March compared to the same month last year. As transportation researcher Yonah Freemark points out, that's 50.6 billion vehicle miles less in March compared to the baseline. And with an average fuel economy of 22.3 mpg in the United States, that's about 45 billion pounds of unemitted CO2, according to Freemark.

It's a remarkable transformation, but it could all be undone if cities aren't bold in the way they reimagine their streetscapes.

Amsterdam hasn't always been a world-class cycling city. In the early 1970s, cars dominated the streets. It took years of fierce activism and enlightened policymakers, freed from the desires of entrenched auto interests, for the city to realize that the car was not the future of urban transportation.

Today bikes permeate culture, making them as Dutch as wooden shoes and tulips. Everyone from toddlers to the elderly enjoys the freedom and security that comes with protected bike lanes and the by-product of smog-free air. Yes Amsterdam is flat, which makes it ideal for cycling. But e-bikes can flatten a hill in San Francisco, just like stay-at-home orders can flatten an infection curve.

Sadly, many of the COVID-19-era transport measures cities have put in place are timidly, often under the guise of temporary change - assuming, perhaps, that the world will quickly come back to life. normal after lifting of the immobilization measures. Verge readers know, however, that this is wishful thinking.

Or perhaps it is an underhanded policy, which facilitates the integration of the inhabitants in a new reality of urban transport.

 

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