SXO on Antique Jewelry and Rings by Harcaut 1952

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The Harcaut jewelry store is renowned for its selection of old rings as well as for its contemporary creations, for nearly 70 years, the family Harcaut jewelry store has been a must-have in Bayonne. The objective is now to be also on the internet with the e-commerce site.

SEO is dead, long live the SXO!

The analysis of the keywords revealed a strong presence of eBay (CtoC) on the market, which encourages us to capitalize on the professionalism and the expertise of this jeweler but also these certificates of authenticity within the framework of the sale. of jewelry in BtoC.

Many players have been in the sector for many years and in order to differentiate ourselves and improve the visibility of this e-commerce site, we are working on a buying guide for old rings.

Finally, in agreement with the project manager Julien Larrart, also an e-commerce freelance, we will submit to the client a writer capable of writing sentimental descriptions for his products.

Example of a test text supplied with a quote at 8 € / text for around fifty products:

With this contemporary style ring, we are pleased to present you a timeless piece of jewelry. This model adorned with precious stones, including a magnificent emerald of almost 2 carats, goes wonderfully with your sophisticated outfits. To offer or to treat yourself, it is typically the style of family jewel that is passed down from mother to daughter over the generations. A sophisticated but easy-to-wear creation, which we also like to combine with a vintage outfit.



The history of Harcaut jewelry begins in 1952, when Louis Harcaut, a talented and visionary jeweler, inaugurated (rue du Port Neuf) a workshop practicing lost wax casting. His mastery of this little-practiced technique led him to collaborate with the main jewelers in the region. Let us explain in passing that this ancient method allows parts to be cast in one piece (without welding) with great precision. At the same time, Louis Harcaut and his wife run a boutique in the rue du Port-de-Castets, a place that serves as a setting for him to exhibit his creations.
The success is there, the notoriety of the brand is growing rapidly and even exceeds the banks of the Adour.

In 1990, his son Alain Harcaut took over the family business and was himself joined in 2004 by his son Olivier, the current manager of the Jewelery store. Raised in the seraglio, Olivier knows the world of jewelry well. Her training in jewelry at Le Vigean school near Bordeaux contributes to modernizing the know-how of the workshop and the boutique.

Today, the Harcaut jewelry store is an institution. Located since 2011 at 13 rue de la Salie (formerly Cafés Ramuntxo) in a solid and beautiful half-timbered house from the 17th century backing onto the old ramparts of the city of Bayonne, it still cultivates the same sense of excellence and now also offers his services in Saint Jean de Luz.

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