SXO: SEO Technique and Marketing
We have seen that in netlinking, we approach the subject from a technical and marketing angle. For the study of keywords it is identical, marketing and search intentions are at the heart of our business.
There are 3 types of research intentions: informational (KNOW), navigation (VISIT), transactional (DO).
Our strategies are particularly suited to any e-commerce site or any business or start-up that needs to position itself on a keyword, or a theme with high sales potential.
User Experience Starts in Search Results - Google SERP!
SEO Marketing: for optimal SEO efficiency
The marketing approach of your SEO consultant also allows you to clearly define the objectives and the target (s), to lay down the page structure, the tree structure that is going well.
There is nothing worse than wasting months before realizing that you made a mistake and that you have to start over!
Basically, your activity can be based on a single keyword, this is rare because there are often synonymous or related expressions. This keyword can generate a lot of business but there is medium to high competition. Ex. Garden pergola
It will take months or even a year to get to be in the top 3 on the central query. In order to capture business quickly, we will target this central keyword, the related expressions, which can give us a spectrum of twenty keywords.
Marketing: competitive positioning
I have always observed that the reflection of its competitive positioning in the editorial and metas (title and description) of a site influenced its SEO performance and also but above all on commercial, transactional performance, to use the term used. in introduction.
User experience is marketing, because it is the ability of your offer to meet its demand, its intention.
From there, we understand the interest of a competition study (benchmak in English) and the importance of standing out and entering the market with a unique and competitive offer (product, price, promotion, distribution). For this reason, it is essential, before publishing a website, to have answered 4 questions
How are you going to help me? Who are you ? What do I do now ? Why you ?
Action Branding sheet: we have a detailed framework that requires around 3 days of full-time work.
UX and study of personas
It is not uncommon to find that those who answered the previous questions and who are starting to meet with success with individuals - BtoC , end up with even greater results when they are contacted by professional clients - BtoB .
In order to approach the subject of site design and deployment of the page tree in an optimal way, it is important to determine your marketing personas, your targets.
Tell us about your projects
We will support your business with passion!
Attract and persuade your target market by increasing the visibility of your website in the search engines with good content and popularity!
TestimonialsSee the testimonials
Merka-TIC's SEO has enabled us to climb into the 1st Google positions on central keywords relating to our activity of transactional in pharmacies. But also on a very large number of related queries. The benefits are excellent! ” - see our SEO case studies