Netlinking agency
Paris, Bordeaux, Biarritz

Need to grow your popularity and need a link building campaign? Creating technical and marketing links is at the heart of our business. Our strategies are particularly suited to any e-commerce site or any business or start-up that needs to position itself on a keyword, or a theme with high sales potential.


Why develop your popularity?

The more links you have, the more popular you are! Google's “job” is to measure this popularity and impact it on your positions. Obviously, you may have little popularity but great content and Google will place you in the top positions. However, for an equivalent onsite scope, Google will rather promote a site with high popularity than another, less popular.

How do we measure this power? With the pagerank?

The authority of a site is quantifiable and measurable using tools. Yes, pagerank has long been used and maintained by Google. Today the pagerank is dead. It is no longer maintained by Google. We rely on Citation Flow (volume of links), Trust Flow (Index of trust / quality of links) and Topical Flow: your theme (digital, business, sport, real estate, art, etc.).

Which methodology to adopt? How many links do I need?

Studying the results of Google, the SERP, the top 10 results of Google with a tool, the Keyword Competition Checker of SEOBserver for example, makes it possible to determine the quality of the SERP and to see the volume of links and the popularity of your competitors. From there, the volume of links can give us an idea of budget envelope and determine, depending on, a strategy.

Example on the down jacket request

Analysis of the competition on a keyword: down jacket

Historical reminder on popularity and link building

1998/2002 the exchange of bilateral and triangular links

What could be less natural than a reciprocal link? Marcel's site A links to Bruno's site B. Bruno links his site B to Marcel's site A. This link acted, and still does, as a mark of popularity.


Then Google made the exchange of reciprocal links obsolete. Marcel and Bruno found the solution by inviting their friend André, known as Dédé la grape-shot, and his site C. They began to make triangular exchanges:


2003 Birth of the networks of sites and principles of the mininet

Google quickly detected the schemes of the dreadful Jojos of SEO and made the exchange of triangular links obsolete. The next step in SEO, Michael Campbel in the United States in particular, focused on pushing technicality and popularity manipulation further through the “mininet”.

For that, it was necessary:

  • have several websites on different IPs: site A with IP A, site B with IP B, site C with IP C ...
  • make a single link with with a single anchor of a "keyword" to promote from one site to another. The anchor is the same on all the links that unite the mininet.
  • Michael Campbell places 6 satellite sites around the site to promote as an optimum number. Creating a mininet of 50 satellite sites is not optimal. On the other hand, rebuilding around each of the sites a set of 6 sites is. The pyramid and "butterfly" system was born!
  • Sealing the highest level mininet is important. If you had a 10-level super butterfly, you would still need a few links to external sites from the lower levels in order to appear more "natural" and not be detected by Google.

Thus, we end up with distinct sites in the eyes of Google, with links, popularity marks, perceived as fortuitous and we go up in the results, SERPs, of Google.

Butterfly networks of sites

Coming back to Marcel, he had the opportunity to read Michael Campbell's book. Unfortunately, Bruno was hired in the meantime as a “quality rater” at Google and André had left the system to start playing the violin. Marcel had to improvise alone, he rented a dedicated server, took as an option a few Ip Failover located as far as Uzbeskistan and throughout Europe. He also rented out several domain names that he associated with various ip failovers. He had, among the multiple constellation structures, chosen that of the butterfly as shown in the following diagram.

2008, the linkwheel and start of SEO 2.0

Marcel, very satisfied with this system, began to exchange his discoveries, tips, various and varied optimizations regarding the promotion of websites with other members of the SEO world. This group of individuals, understanding the stake of an active SEO, realized the importance of the exchange of information in order to unravel the secrets of the great Google. This gave birth to the blackhat SEO strain, while whitehat SEOs followed Google's recommendations.

La linkwheel

As blackhat seo continued to develop ever more sophisticated techniques in their quest, the internet ecosystem changed drastically. Then began the web 2.0 era. Anyone could write anywhere, anything. It was magical. While whitehat SEOs discovered the possibility of exchanging Ricky Martin mp3s by bit torrent and creating skyblogs to publish photos of their “silver-cola Label 5 ″ parties, blackhat understood the potential of this new Writable web . One of the direct applications was the ability to blog through various hosts at will, the other being the opportunity offered by digg-like. The Digg like being supposed to be the manifestation of the popular will (through the submission of supposedly relevant articles, as well as votes to plebiscite said articles / websites), proceed to submissions to said directories (wikio, technorati ... ) would imply that the urls submitted would be relevant, and indeed climb the SERPs. A fortiori, with the so-called mininets structures, designed to retain the juice. This gave us a linkwheel diagram like this:

Note that a fairly consistent linkbuilding even before submitting to directories ensures lasting results. If your content is consistent with the targeted keywords, there is no reason to avoid listing the central site on digg-like. Only spammers avoid doing so for fear of being penalized; the satellite sites then serve as fuses.

What netlinking strategies to have today?

It is clear that techniques have evolved and that Google's guidelines are important. Today, we also have to deal with social networks, affiliates and influencers. Technical solutions weigh their weight, but marketing and customer relations are the priority. At Merka-TIC, we will be able to provide you with the marketing and technical solutions adapted to your needs.
Here you will find examples of high level SEO solutions that we can implement.

SEO training

Google SEO, what is it? Why is this a central skill in digital communication? How do you become a good SEO consultant? ... see here for a definition of SEO . The SEO Bootcamp is a training course provided by Laurent Bourrelly, SEO & SEA consultant since 2004. Its mission is to bring visibility, traffic and performance to my clients. Voted 3rd best SEO in France (Journal du Net ranking), he is also a certified Google Adwords Partner.

Popularity analysis tool (offsite)

Once the fundamentals are in place, you may discover that it is not easy to take positions on very competitive keywords. You will then need netlinking campaigns to develop your popularity. In order to dominate google and your competitors, we use SEObserver, a very complete tool that combines many features but also data from Majectic SEO and SEM Rush. For a link profile analysis we will use CognitiveSEO or equivalent.

89 Clients

25 Conferences

43 Internal training

+1 200 cups of coffee


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