Beginner SEO Google training

You want to train with an experienced SEO consultant in Google fundamentals, the 3 pillars: technique, content, popularity or acquire advanced knowledge on Netlinking, SXO, Google EAT or the semantic cocoon.

So that these skills become skills, our team can coach you in the implementation of personalized solutions in sectors such as E-commerce, or real estate.

Social Media Marketing

Understanding Google and user expectations

Understanding Google and its evolution in order to improve the SEO of its website requires both a technical and a marketing vision . For an SEO strategy, onsite or off-site, successful is identical, marketing and research intentions are at the heart of our business.

Do you want to rank pages, simple, without content and generate 120K €?

Our SEO training is particularly suitable for any e-commerce site, any company or start-up that needs to position itself on a keyword, or a theme with high sales potential.

SEO Marketing: for optimal SEO efficiency

Marketing approach

The marketing approach of your SEO consultant also allows you to clearly define the objectives and the target (s), to lay down the page structure, the tree structure that is going well.

There is nothing worse than wasting months before realizing that you made a mistake and that you have to start over!

Central keyword

Basically, your activity can be based on a single keyword, this is rare because there are often synonymous or related expressions. This keyword can generate a lot of business but there is medium to high competition. Ex. Garden pergola

It will take months or even a year to get to be in the top 3 on the central query. In order to capture business quickly, we will target this central keyword, the related expressions, which can give us a spectrum of twenty keywords.

Secondary keywords: specific needs, questions, information guides ...

There are several hundred pages that can be created to create your authority in a very competitive industry using the semantic cocoon technique .

Long tail keywords. Ex. Catalog products

Secondary keywords are for example the products in your catalog. We can have several hundred in the case of pergolas and garden sheds. We are going to be on expressions with 3 or 4 keywords. These expressions may or may not mean a lot.

On oceanadventure.surf, it does not help so much that the product pages are not indexed by Google!

The counter example is the most expensive query on Google Ads a few years ago: "criminal lawyer in Palm Beach" (Florida, USA). A request for $ 500 because the Internet user is ready to "give everything" so as not to go to jail. This demonstrates the importance of local SEO and a personalized study!

Can a business be based only on the long tail?

The long tail, made up of expressions of 3 or 4 keywords, is often an amateur SEO argument because you cannot develop a sustainable and growing business on it.

On the other hand, it makes it possible to have quick results and a return on investment which is significant. We must target secondary queries in the short and medium term, because even if we do not aim for the top 10 on the central keyword, which is extremely competitive, we will have a perennial business with mainly product categories .

How much does the SXO cost?

In a perfect world, you or your marketing department had already done this competitive positioning job.

If you have the time to do so, we provide you, at no extra cost, with a framework to follow in order to understand the question.

If you want a competitive, marketing and technical benchmark of your competitors, we are able to provide you with a study. This is roughly double the working time of a classic keyword research and optimization mission .

How to identify your personas?

There are many methods and theories for this, but they will be more concrete through two examples.

The first, within the framework of the realization of semantic cocoons in real estate, we will have a very wide range of profiles: from the individual to the family, of all ages. We are therefore going to simplify this to 4 slices of life: individual, young couple looking for an apartment with 2 bedrooms, young couple expecting a second child and retirees . In parallel, we will have levels of knowledge ranging from nothing, the first installment to professionals in real estate management type "LMNP".

The second is less focused on profiles than on purchasing behavior. For example, on an e-commerce, we will have 20% of the products that will make 80% of the turnover with low average baskets. This average basket of around fifty euros is Profile 1 and represents 55% of turnover . Conversely, we will rarely but regularly have very high purchases of high-end products , this is Profile 2. It represents 15% of turnover. We will have a profile 3, with 30% of the turnover which is the heart of the clientele with average shopping cart at the very correct amount.

Profile 2 represents a strong growth potential that must be explored with a phone call and provided with a questionnaire prepared in advance in order to define: the who, what, how ?. Profiles 1 and 3 also deserve specific approaches in terms of marketing and calls to action both in terms of conquest policy and loyalty.

Do you need 2000 word pages to be 1st in Google?

This approach shatters the principle that it takes 2,000 words to appear 1st in Google. Sometimes, it will take 10,000, sometimes, it only needs 300 if the answer to the user's need is given.

For example on the query "loan calculator": Do you think you have to tell the story or how you calculate a loan? No, you just need to provide a good loan calculator! Then you have to link ...

EAT Google: How important is it?

The EAT is important for all queries, but some more than others.

If you are just looking for pictures of cute cats, then EAT is probably not that important. The subject is subjective, and it's okay if you see a cat that you don't find cute.

On the other hand, if you are looking for the right dosage of aspirin during gestation, then the EAT is definitely important. If Google were to show content on this topic written by an author with no knowledge of the matter, posted on an unreliable, unauthorized website, then the likelihood of that content being inaccurate or misleading is high.

Considering the nature of the information sought here, this is not only a slight inconvenience, it is also a potential danger to life.

EAT is also important for questions like "how to improve your credit score". In this case, advice from someone who has no idea what is going on and is not authorized to give their opinion is unlikely to be legitimate and should not be relied upon.

Google calls these kinds of topics YMYL (Your Money or Your Life) topics: Certain types of pages or topics can impact a person's happiness, health, financial stability, or security.

We call these pages "Your Money or Your Life", or YMYL.

If your site is built around a YMYL topic, it is essential that you meet these criteria.

Click-through rate - Does CTR influence ranking?

Our experience, our tests and the results obtained confirm that the CTR is not a ranking factor, the pogo sticking on the other hand is. Some specialists confirm that the time spent on the site, dwell time (obtained by google analytics, chrome ...) is also.

SEO Fundamentals

1 day, 350 €

SEO brings together the multiple operations aimed at improving and perpetuating the visibility of a site on the Internet. We can - roughly - summarize the evaluation of a site through standardized factors and others more focused on marketing and incentive:

  • Encoding (study of the efficiency of the source code, highlighting the penalizing factors)
  • Content (enhancement and relevance of visible textual and editorial content)
  • Popularity (evaluation of the quality of affiliations and e-reputation)
  • Navigation (intuitive perception of the architecture, depth of the site)
  • Incentive (highlighting of structural aspects in order to motivate the visitor to reach defined objectives)

Objective: master an SEO campaign and the 3 pillars of Google SEO

SEO brings together the multiple operations aimed at improving and perpetuating the visibility of a site on the Internet. We can - roughly - summarize the evaluation of a site through standardized factors and others more focused on marketing and incentive:

The phases

SEO brings together the multiple operations aimed at improving and perpetuating the visibility of a site on the Internet.


We can - roughly - summarize the evaluation of a site through standardized factors and others more focused on marketing and incentive:

  • Encoding (study of the efficiency of the source code, highlighting the penalizing factors)
  • Content (enhancement and relevance of visible textual and editorial content)
  • Popularity (evaluation of the quality of affiliations and e-reputation)

These last criteria are additional leverage to be taken into account

  • Navigation (intuitive perception of the architecture, depth of the site)
  • Incentive (highlighting of structural aspects in order to motivate the visitor to reach defined objectives)

Content

In order for your pages to benefit from efficient optimization, we formalize the entire nomenclature. Then we help you determine keywords by taking into account the number of searches and the competition for them. The (evolving) knowledge of search engine ranking calculations allows us to optimize your site according to your requests. Semantic work represents a predominant criterion for good indexing.

Encoding

There are different standards developed by Internet authorities regulating the terms of indexing of pages by search engines, and consequently your “logical or deserved” positioning in their results. We carry out the analysis and the intervention on the penalizing factors which sanction the good referencing of your site.

Popularity

Perfect optimization saves your site's reputation, both with affiliate sites and social networks. We review the quantity and especially the quality of the links pointing to your site, then we help you improve them.

Today's program

Part 1: Introduction

What is SEO? - Not all white, not all black… - Paid referencing / Sponsored links - Why does a website need to be referenced? - Some figures to be convinced of it… - My website is badly referenced… Why? - Market share of search engines

Part 2: How Do Search Engines Work?

Search engines have 4 main functions - Discover and index - Deliver the most relevant results - Relevance of the results - Importance of the results - Official advice from Google - Some factors influencing SEO

Part 3: How do Internet users use search engines?

Online research: a widely used tool! - The online research process analyzed - Google Heat Map - Conclusions on the use of search engines

Part 4: Why is SEO necessary?

SEO, a story of compromise - The limits of search engines - Indexing problems - Content problems - Exercise n ° 1: Google Keyword Tool - Quality content unknown to many… - The competitive nature of search engines - A discipline that changes every day ...

Part 5: SEO Basics

Indexable content - Exercise n ° 2: Indexable content - Indexable link structure - Anatomy of a link - Exercise n ° 3: Anatomy of a link - Some page accessibility problems - Rel = "nofollow" attribute - Exercise n ° 4: Rel = "nofollow" attribute - Use of keywords and targeting - Relevance of a web page - The myth of keyword density - Optimization process of a page - The tag

- The meta description tag - Exercise n ° 5: Making a good first impression - Other meta tags - Structure of URLs - URLs: some advice - Problem of duplicate content - Exercise n ° 6: Using the WhoIs tool<p>Part 6: Keyword research</p> <p>The Importance of Keyword Research - How to judge the value of a keyword? - Process for determining the value of a keyword - The long tail - Detecting your own long tail with Google Analytics - Exercise n ° 7: Keyword research tools</p> <p>Part 7: Ergonomics, user experience and content</p> <p>The subjectivity of search engines - Impact of ergonomics and user experience - Understanding user intentions</p> <p>Part 8: Grow Your Popularity and Links</p> <p>Inbound links: the key to success? - Signals used by search engines - The basics of link building - Starting a link building campaign - Exercise 8: Finding sites to get links - 4 examples of link building strategy - An update update on buying natural links</p> <p>Part 9: Successful SEO</p> <p>Content is king: content is king!</p> <p>Part 10: The tools of the SEO and the web project manager</p> <p> </p> <p><strong>Target audiences</strong></p> <p>Anyone involved in a Web project:</p> <ul> <li><strong>Entrepreneur, Web agency, Webmaster</strong></li> <li> <strong>Communication and marketing</strong> : marketing manager, paid referencing consultant, natural referencing consultant, communication manager, advertising space buyer, affiliation manager, web analytics consultant, etc.</li> <li> <strong>Content production and management</strong> : editorial manager, web editor, information architect, journalist, etc.</li> <li> <strong>Interfaces and digital creation</strong> : Web designer, Web designer, Web ergonomist, etc.</li> <li> <strong>Development</strong> : web developer, web architect, web integrator, etc.</li> <li> <strong>Project design and management</strong> : technical project manager, functional project manager, etc.</li> </ul> <p><strong>Prerequisites</strong></p> <p>No.</p> <p><strong>Useful information</strong></p> <p>Please consult the different practical modalities concerning the training:</p> <ul> <li> <strong>Duration</strong> : 1 day</li> <li> <strong>Schedule</strong> : 9:30 a.m. to 5:30 p.m. (break from 12:30 p.m. to 1:30 p.m.)</li> <li> <strong>Sur mesure</strong> : vous souhaitez que la formation soit organisée :<ul> <li>In your offices ?</li> <li>On the dates and times that suit you?</li> <li>In the company of several members of your staff?</li> <li>Please <u>contact</u> us for a personalized quote.</li> </ul> </li> <li> <strong>Materials</strong> : Please bring your own laptop during the training. <u>Contact us</u> if you would like a computer to be made available to you.</li> </ul> <p> </p>

43 lectures

+1,200 cups of coffee

Our MINDSET

We innovate by bringing you greater SEO efficiency. Our goal :

support you effectively, now and for a long time!

Passionate about customer projects

Our SEO marketing work speaks for itself. We offer exceptional and tailor-made service for each of our clients, large or small.

Customer testimonials

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Attract and persuade your target market by increasing the visibility of your website in the search engines with good content and popularity!

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