What is the Semantic Cocoon?
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Currently, many techniques have already been implemented to promote the natural referencing of a site. Among them is the semantic cocoon technique. In this article, we'll take a quick look at this SEO novelty.
Reminder on the semantic cocoon
This is a useful technique in order to improve the SEO of your site. Some think it is intended for large sites, but not at all, we can make small cocoons. The principle is simple: create an internal structure for your site that will be optimized for SEO, but also that appeals to Internet users.
Creation of external and internal links
In general, SEO is characterized by two principles: links and content. The on-page optimization task is accomplished by establishing the nature of the keywords or requests, by placing them in strategic locations on the pages, and by naturally composing abundant and semantically appropriate content.
Link creation has two components: external links or backlinks from external sites, and internal links. Gaining links is part of the big job of SEO. Obtaining these backlinks requires special techniques. An internal link consists of linking pages from the same website. This is the technique that is often called internal linking or internal netlinking.
Regarding the optimization of these internal links, it has two objectives:
- In order to simplify the smooth navigation inside the site.
- To increase the site's position with search engines.
The links, whether external or internal, both participate in the improvement of referencing by means of the same device called "the circulation of PageRank"
Better distribute the PageRank in order to optimize your SEO
Also called, indication or popularity index, it is a score between 0 and 10, allocated by Google to all the pages of a website. It is currently one of the major criteria of the relevance algorithm of this search engine. The rating given comes from the quality and number of links that point to a page. Each of the pages transmits a small fraction of its PageRank to the pages to which it links. In order for a page to achieve better PageRank, it is important that other pages that have better PageRank link with it through the links.
An adequate internal mesh is really useful in order to intelligently share this PageRank for all the various pages of the site and to promote the essential pages. Sometimes this is the initial page or the home page that has the best PageRank since it receives the most external links. It is the turn of the internal mesh which makes it possible to share the PageRank of this home page in the direction of the pages that you want to highlight. In order to know the determination of the PageRank, you can use the tool suggested by Majestic SEO.
Links that concern structures and contexts
For internal links, there can be two categories. These are the links that concern structures and those that concern contexts. Links that specifically relate to the structure of the page are also known as structural links. They can be placed in the menus, in the header, in the footer or in the breadcrumb trail. Their places are pretty much the same on every page of the website. This is why the Google search engine is very easy to identify these links.
As for the links which concern the contexts or contextual links, they are placed immediately in the page. They can be put in a title or inside a paragraph. Usually, they redirect to another page in the same topic, and they help provide additional information or make the story complete.
How to better base your contextual links?
Contextual links are really important because they allow PageRank to move through your pages. To do this, you need to make sure you follow these two procedures:
- Carry out the optimization of the link anchor: this is a small word or group of words that plays the role of transmitter of the link. This anchor being optimized comprises an expression which has a relation with the subject mentioned in the page. Certainly, search engines like Google use the words located in the anchor to identify the subject to be communicated on the target page. In order to favor the latter, it is then important to choose a link anchor that is consistent with it. Let's take an example: you advise readers to read the article on choosing a better tool to build a website tree, in this case, it is better to find a good link anchor from the subject rather than writing just "click here".
- Focus on a semantically appropriate lexicon around the link. Note that in addition to studying the anchor of the link in detail, Google also analyzes the small text that serves as an anchor. Indeed, the use of an adequate and rich vocabulary will allow you to put your links in context.
How to organize your internal links using the semantic cocoon?
By definition, the semantic cocoon consists of implementing an internal mesh technique that really operates on the ergonomic side, but also on the referencing side. It is an internal linking technique that takes the form of a family tree in which the relationships between the various pages are carefully created in order to reveal certain important pages.
This family tree is made up of 3 levels:
- The target page, or even the index page. It is the parent page within the tree structure.
- Various pages, which are going to be used to bring the target page forward on the SEO side. These pages are also known as child pages. They are joined together, but also with the parent page.
- Additional pages, which will drive the daughter pages forward on the SEO side. These pages, also called “little girls” pages, are also linked together.
For sites that contain a lot of content, it is still possible to add levels to this family tree.
Concretely: how can you create the semantic cocoon of your site?
You must start first by dividing your pages according to their theme. For this phase, you can use a mind mapping tool to see more clearly, here are some suggestions: Google or FreeMind.
The second phase is to add links through the pages. In order to know exactly where you should place the links inside the pages, you can consult the online documents which will allow you to find suitable places to place these links.