Nothing could be easier than buying a domain name and setting up a website. However, after a few months or years you will find your friends or colleagues, as in the case of https://naturopathe-biarritz.com/ , who will open their site on an equivalent domain name: naturopathebiarritz.fr, biarritz -naturopathe.com…
Reserve several generic domain names!
Google announces that the exact match (ex: naturopath biarritz) does not work in SEO. In my opinion, this is not correct and for small businesses or health professionals, lawyers, lawyers, craftsmen or traders it is even essential! So choose domain names
with or without dash
with inverted words
in .com and .fr to a minimum
new .eus tlds (euskara if you are in the basque country) and extensions specific to your .travel business. press… explore the new tld here. Even though Google says no, some are appreciated.
Don't book too much because it is always possible to enter the market with “sexy” domain names.
I recently recommended an .investments for 77 € ht in order to distribute comparative studies and thus recycle its #benchmark #marketing. It will bring in a lot more!
Domain names including your brand
Unlike a generic domain name, you can and should protect your brand. A brand protects itself on one activity, rarely several. Consult the inpi brand directory http://bases-marques.inpi.fr / Book now
your brand name
your brand name + activity
Protect your brand from google ads
To prevent third parties, or your competitors, from advertising your brand (a practice that brings results!), You have the option of declaring your brand to Google through this form:
During my last training session at iup Bordeaux , we looked for an expired domain name on the university website. We found the domain name of a scientific society in Bordeaux that had been abandoned for almost 4 or 5 years and went up for 2 or 3 years for “Japanese naughty cat” . It could have been porn, we're lucky. It was relatively clean, I bought it back!
Why are these domain names important and worth buying?
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