Wetty Wetsuit is not a brand of neoprene surf boot accessories like any other. It was created by two surf and neoprene specialists to produce and market original and unique surf slippers. Their core business and market expectations have also led them to deploy a whole range of wetsuits.
Wetty entrusted Merka-TIC with the overhaul of the prestashop e-commerce site as well as a natural and paid referencing service.
SEO, referencing in France and England
Surf slippers, neoprene slippers, surf boots, beach slippers… in order to use the right keywords to reach the right segment of the market , we first had to study French demand and Internet users' requests on google. Fr.
Secondly, a study of the demand in England made it possible to gauge the potential of this market . This will make it possible to take the right marketing orientations: objectives, strategy, means ...
Optimizations of a bilingual Prestashop E-commerce site
Wetty is well known for his technical surf slippers whose original model's slogan is “barefoot feeling” “barefoot feeling” slippers. An important need for core market surfers (real surfers, who surf all year round).
The theme was chosen by the client and special care has been taken to the home page. A large slider to dive into the brand's universe and highlight new products or specific best-selling models has been set up.
Merka-tic has taken care to display the entire catalog, i.e. nearly 50 models, allowing a fine selection by size and by model of slipper: 3 or 5 millimeters thick.
Onsite / Offsite SEO objectives
SEO goals were established by studying keywords. These have been placed so as to be well weighted by Google. Offsite SEO has helped develop the popularity of the site and change the Trust Flow of the site.
Today the site is very well placed in France and we aim to climb into the top 10 in England in the coming weeks.
Return on investment
Did you know that google referencing is the central pillar of your communication? Undoubtedly the most profitable leverage around which your paid advertising actions should revolve.
Merka-TIC's SEO has enabled us to climb into the 1st Google positions on central keywords relating to our activity of transactional in pharmacies. But also on a very large number of related queries. The benefits are excellent! ” - see our SEO case studies
Launched in 2019, the oceanadventure.surf platform immediately generated a volume of business allowing my team to generate a few thousand euros per month. This allows us to target 500K € in 2021. See our SEO case studies
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