On me demande souvent quels sont les meilleurs outils d’un consultant seo ? Est ce que le client, porteur de projet a besoin d’en acheter ? Combien coûtent des outils pour améliorer la visibilité de son site internet sur Google ? Existe-il des outils gratuits et performants pour travailler sur son référencement ?
La particularité entre le SEO d’il y a 10 ans et celui d’aujourd’hui, c’est qu le nombre d’outils a explosé, et qu’il en existe des centaines aujourd’hui.
Les porteurs de projets n’ont pas à acheter d’outils ? Non, les prestataires se chargent de fournir des rapports. C’est un poste de frais assez importants qui oscille entre plusieurs centaines et plusieurs milliers d’euros en fonction de sa taille.
Combien ça coûte des outils pour améliorer la visibilité de son site internet sur Google ?
Un outil seo, c’est comme le marteau d’un constructeur de maison, il ne suffit pas à lui seul à monter la structure. Ils permettent seulement d’analyser une situation, un compétiteur, un secteur d’activité.
Existe-il des outils gratuits et performants pour travailler sur son référencement ?
Les outils gratuits permettent de planter le premier clou mais ne permettent pas de construire un ensemble solide. Si votre prestataire seo utilise des outils gratuits fuyez, ce n’est pas un professionnel !
The suite of Google tools:
Control and acceptance tools that allow you to analyze pages like google bot itself.
Performance measurement is an important topic and for my part I find Analytics ideal to start with but then you need a specialist in performance measurement.
Cet outil permet d’approfondir la connaissance du comportement des clients. Google Analytics vous offre des outils gratuits dont vous avez besoin afin d’analyser des données de votre entreprise de façon centralisée.
Get a complete overview
Analyze the users of your site and your application in order to better assess the performance of your marketing actions, your content, your products, etc.
Get insights exclusively provided by Google
Access machine learning features and exclusive Google insights to get the most from your data.
Match your insights to results
Because Analytics is designed to integrate with Google products for advertisers and publishers, you can leverage your Analytics insights to reach the right audience.
Get the most from your data
Quickly process and share your data with an intuitive interface and easy-to-share reports.
Easily access data from other Google solutions while using Analytics, and benefit from a smooth workflow to save time and improve efficiency.
Get more detailed insights on how users from your Google Ads campaigns engage with your site.
Combine Analytics with Data Studio to easily create custom performance dashboards and reports.
Build personalized browsing experiences using audiences you've already created in Analytics.
This is not new, but the announcement of core web vitals as a ranking factor further accelerates the need for ergonomic solutions, particularly through technical performance.
Pour faire un test de vitesse gratuit depuis plusieurs endroits du globe en utilisant de vrais navigateurs (IE et Chrome, etc) et à des vitesses de connexion réelles pour les consommateurs. Vous pouvez effectuer des tests simples ou avancés, notamment des transactions en plusieurs étapes, la capture vidéo, le blocage de contenu et bien plus encore.
Its results will provide rich diagnostic information, including resource loading waterfall charts, page speed optimization checks, and suggestions for improvement.
If one has any questions about performance or optimization, au can access a forum where industry experts regularly discuss web performance optimization.
pour principalement analyser et obtenir les corrections sur les contenus, images notamment
Waterfall, Video and History tabs: Additional tabs give you information about your page load distribution and the ability to capture and see how your site is actually loading. Charts give you a historical view of your site's performance over time.
Performance / Structure tabs Breaks down your page's performance in terms of Speed (user experience) and Structure (front end code), listing the achievable optimizations and prioritizing them according to their impact on your page speed .
Get the metrics that matter most at a glance - largest contentful paint, total blocking time, and cumulative layout lag give you a high-level metric of your page performance.
GTmetrix Grade Performance/Structure Scores
Cumulative rating of your page's performance through our GTmetrix Grade - an overall rating based on your site's performance score (how quickly your page performs for users) and on the structure score (the quality of its construction for performance), provided by Lighthouse and GTmetrix.
Different test formats
Test your site from 22 different testing locations and analytics options to give you a more accurate view of your page's performance. Upgrade to the PRO version for access to mobile testing, 15 additional regions, and advanced PRO options.
High-level overview of your page's performance and content, plus which optimizations to prioritize first.
It is a crawler intended for technical audits which simulates the behavior of Google Bot and which makes it possible to analyze a website and its tree structure of pages.
The SEO Spider is a powerful and flexible website crawler capable of efficiently indexing small and very large websites, while allowing you to analyze the results in real time. It collects key data about the site to enable SEOs to make informed decisions.
Find the broken links
Instantly browse a website and find broken links (404s) and server errors. Bulk export errors and source URLs for repair, or send them to a developer.
Find temporary and permanent redirects, identify redirect chains and loops, or download a list of URLs to audit during a site migration.
Analyze page titles and metadata
Analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated on your site.
Discover duplicate content
Discover exact and near-duplicated content, duplicate elements such as page titles, descriptions or headers, and find low content pages.
Extract data with XPath
Gather all the HTML data for a web page using the CSS, XPath or regex path. It could be social meta-tags, additional titles, prices, item numbers (SKU) or more!
Revision of robots and guidelines
Check out URLs blocked by robots.txt, meta-robots or X-Robots-Tag directives such as "noindex" or "nofollow", as well as canonicals and rel = "next" and rel = "prev".
Generate XML sitemaps
Quickly create XML sitemaps and XML image sitemaps, with advanced configuration on URLs to include, last modified, priority and frequency of change.
Integration with MA, SGC and ISP
Connect to Google Analytics, Search Console and PageSpeed Insights APIs and retrieve user and performance data from all URLs at a glance for better understanding.
Visualize the site architecture
Evaluate internal links and URL structure using diagrams and site visualizations in the form of interactive graphical trees.
Cet outil de recherche de mots clés vous indique la fréquence à laquelle certains mots font l’objet d’une recherche. Il vous montre également l’évolution de ces recherches au fil du temps. Cela peut vous aider à restreindre votre liste de mots clés en ne gardant que ceux qui vous intéressent vraiment.
This tool has long been useful for SEOs but since the search volumes related to queries have become too estimated and imprecise, the market explorer of tools like Yooda's insights have become real assets for analyzing a set of keywords.
9. Google Suggest
Suggest is not a Google tool in the strict sense of the term, but rather a search feature available to everyone for free. Indeed, the autocomplete function accompanies the request with important search expressions, which are calculated by Google according to different criteria. From an SEO perspective, we can therefore use this function to obtain search expressions related to the targeted query.
This tool can be very useful in cases where the keywords are recent and part of the latest trends. In addition to providing information on search volumes, it gives us information on the channels used and therefore the media to be used in the strategy: web page, video, etc.
Permet de mesurer des positions approximatives pour prendre la température d’un site et voir les positions qu’il a dans le top 3, surtout dans le top 20 qui, pour moi, est un argument commercial important.
Today, if you are fifteenth, twentieth on comparator Bank. I know I could get you to number one, pretty quickly, after maybe 6 months. It's fast in SEO and we will be able to really perform after a year because it is a very competitive request.
PERFORMANCE DU SITE
Analyze the Google visibility of any competitor!
Evaluate the visibility and SEO traffic of 15 million sites
Confront the semantic field of two sites
Put your competitors under surveillance
Analyze their best search phrases
Discover their best content
Go back the history of their visibility over 4 years
100 million expressions to analyze your customers' search habits!
Explore 6.3 billion searches by French internet users and exploit their search habits
Evaluate your market and each of its niches
Enrich the semantic field of your content
Discover new content and keyword opportunities
Filter, sort, prioritize and export the expressions you will target
For many considered one of the best writing assistance tools because it is simple and effective.
YourTextGuru is a service that provides writing help guides, in relation to an entered query, with the avowed purpose of saving you time.
These guides are generated using algorithms that work in two parts:
Imitation of the treatment done by a search engine on the relevance of texts
Computer-assisted documentary research: retrieval of texts related to the subject and determination of the most important key expressions.
Thanks to automation, we are happy to offer affordable prices to everyone.
Écrire des textes pour des sites web, c’est un exercice de style spécifique : le web n’est pas un journal ou un catalogue, l’écran n’est pas le papier.
Pour réussir à accrocher un lecteur sur un site web, il faut rédiger de manière claire, experte et efficace.
La clarté, c’est essentiellement les compétences du rédacteur qui vont l’amener, pour le reste, YourTextGuru est là.
Écrire comme un expert, sans y passer trop de temps
A good text is first of all a text that responds to the problems of the reader (and also of the search engine). For this, the lexical field contained in the text must be in line with everyone's expectations. Traditionally, the best copywriters take time to understand this lexical field. This time is money, and to save time and money, YourTextGuru allows you to shorten this phase of learning the lexical field by providing you with the key vocabulary allowing you to write a text aimed at a query. specific and by revealing to you the compatibilities between the words of this text.
Some of our testers claim to have saved 25% of writing time thanks to our tool!
a toolbox, which measures the power of the site and the network of sites.
It allows you to observe the competitors. It allows to be very precise on positions in real time and above all, it measures the power of competitors and it allows to model and pose strategies thanks in particular to the keywords competition checker, we measure the competition and the competition.
It allows you to immediately discover the methods of sites that rank.
Go beyond simple theoretical SEO. From now on, centralize all possible information and base your analyzes on measurable, quantifiable and above all… real data.
Look for sites that come up dangerously on certain keywords. And those who disappear.
Get immediate access to our exclusive database to unearth the secrets of your competitors. SEObserver examines live the ranking of the 100 best sites on several million keywords.
Analyze the strategy by means of automatic filters and if necessary thanks to our teams.
The slightest change is tracked and analyzed for any site on all requests. A backlink appears? A title is changed? A volume of pages evolving? You are up to date with everything live.
Loot good ideas and techniques that work. Outshine your competition at their own game.
Build your own lists of high added value resources. SEObserver gives you access to a never-before-explored gold mine and you can access it immediately.
Keep an eye on everything that's happening, in the most important SERPs
By accessing all of the most important SEO data, our database gives you an instant visibility map for every site and every keyword.
SERP Time Machine: Access the first SEO control tower
Go back in time in the SERPs Complete and unlimited access to the history of the first 100 positions on several million keywords. Become expert even on the requests that you do not follow, by going back in time.
Add your keywords If we don't already monitor the keywords that are important to you, add them to our watchlist to trigger SERPs and Top 100 Watch.
Target surgically Do your keyword research by targeting them by CPC, search volume and interest, depending on your strategy.
Really analyze the SEO competition Our original method of viewing SERPs (SERPmachine) shows you the reality of SEO competition on your keywords.
Track all changes that have an impact on rankings
Understand concretely what impacts rankings: creation of backlinks, title changes, content change, number of indexed pages and many other indicators.
You are making breakthroughs in SEO.
Compare the rankings and the new backlinks created
Check if the new backlinks obtained have had an impact on rankings. And if so, which ones and after how long.
The complete list of all backlinks, already sorted.
Access included to all Majestic SEO data. No need to pay a subscription to an additional backlink provider. We analyze the CMS and the type of backlink to allow you to find the information when you need it.
Find out how SEObserver will radically transform your habits and save you hours a day.
Your approach to SEO is going to be completely changed. Welcome to the “SEObserver” dimension.
You had to manually check your website positions or you had to pay for a number of tracked keywords or for a pack of questionable proxies. You had to wait 24 hours between two readings.
You have an overview of the evolution of SERPs over time, you and your competitors. You pay for total access to the base of several million keywords. You can refresh our results if you see that the SERP has changed.
You spot a website that passes you by and you analyze its backlinks manually every 3/4 days, using csv exports and complicated and boring sorting under excel.
The sites of interest are automatically spotted by the software, they are automatically tracked and their strategy is simply put forward. You can download an export if needed.
Manual review of backlinks
During a link review operation, you were forced to visually search for the link by making long, boring scrolls and sometimes without achieving your goal.
You click on the "SEObserver" bookmarklet and your screen scrolls by itself to the link, then surrounds it in red on a fluorescent yellow background. Impossible to miss it.
Choice of keywords
You were doing your research by hand. Or you had to pay to get access to different software that supposedly shows you keyword interest.
You have an overview of the entire French-speaking adwords keyword database. Our method of ranking the most important keywords allows you to have a quick view on essential keywords in the French speaking market.
You had to pay for multiple subscriptions to different data providers and juggle the different tools in boring ways.
You have an all-in-one tool that brings together the best of every tool currently on the market.
Eprouvé à travailler dans de multiples secteurs d'activités allant de la gastronomie locale aux jeux vidéos, en passant par les comparateurs de banques, les services de construction, rénovation, ou en immobilier neuf, nous travaillons aussi pour des professions libérales: ostéopathe, avocats, domotique pays basque... nous prenons plaisir à découvrir votre activité et à vous aider à activer des bras de levier efficaces.Specialist in growthacking and e-commerce , you will benefit from our experience to develop your activity on the internet in record time.
Derrière le flegme du surfeur se cache un professionnel aguerri aux techniques de webmarketing avancées qui vous permettront de surclasser vos... concurrents. Nicolas est un professionnel que je recommande !plus