The web landscape is wide and deep, so too is the multitude of SEO consultants . Between juniors and seniors, tool authors and link buying platforms, it is not easy to find which way to turn. And that without counting the churches: whitehat, blackhat… and all the blah-blah of the branding of the ones and the others…
Mission 1: support you sustainably
Today, the most important thing is knowing how to support you in the development of knowledge and your turnover.
Web project managers, and even more project leaders, have a very narrow vision of the web which often comes down to
Vision A: MARKETING / SOCIAL MEDIA
They see the tip of the iceberg of communication and bloggers or community managers and their advice helps to capture part of your market. We can estimate this generously at 15/20%.
Vision B: Tool Sellers and Link Buying Platform
With unparalleled popularity, link buying tools and platforms allow you to improve performance and reach 30/40% of your market segment.
Vision C: Mission of the SEO Consultant
Your SEO consultant is able to optimize your SEO MArketing and go further in the expected technical optimizations. Both in improving on-site performance and in providing off-site power and popularity.
It should allow you to cover your presence in your market segment as much as possible.
The deep web is the favorite place of hackers of all kinds, but one thing is certain is that your popularity can be boosted at a lower cost by sites, near the surface, without traffic but with a certain power. Your SEO consultant will help you exploit this as well.
Landscape and occupations glossary
Deep web = Sites without traffic, Darkweb, pornography, illegal content ... The deep web, also called deep web, hidden web, describes in the architecture of the web the part of the web not indexed by the main general search engines. This term is also sometimes misused to designate offensive and inconspicuous content found on the web.
Like a photographer, or an illustrator, someone who writes texts should be part of your team. Don't expect a copywriter or graphic designer to determine your strategy
A magnificent technical profile, capable of catching large requests with pages… empty. His spirit forged by gaming, video games, leads him to win, by all imaginable technical means. This is not necessarily an asset in your team because, poorly framed, it can completely miss your marketing objectives.
SEO consultant = Project architect
Comparing designing your website to building a house makes sense. You are not going to ask a mason to decorate or design it. It's the same on the internet.
Your SEO consultant translates your project into specifications, just like an architect sizes and designs your house.
Mission 2: Generate profits, time and money
The person in charge of your natural referencing must be your referent for the web because the first benefit you will derive from it.
1 Avoid making mistakes, about providers and what you expect from them
a coder that costs 3 times less than a team, will do 3 times less work
It seems simple to understand but when you expect from your coder, or your web agency, a beautiful design without calling on a graphic designer, it seems badly started. When he does SEO on top of that, it's wonderful… or it's exaggerated.
Someone who says SEO does not. It's up to you to check that there is someone working on this and doing their job correctly.
We have already seen multilingual hotel-type sites, supposedly followed by SEO, which did not have their home page indexed in French ...
2. Adopt an SEO strategy in accordance with objectives (and your means)
3. Capture qualified traffic , and convert it into Revenue or profit
Depending on the mission set at the start, your SEO consultant will help you capture traffic.
What are the important selection criteria?
Understanding of the challenges of the project You will work in project mode, with therefore exchanges. It is worth that your interlocutor quickly understands what you want and that you manage to understand it * If you can't, let the reporting tools at least speak for him!
Long- lasting results over time There are young people who can be good, but having someone who has lasting results over time is better.
Le coût de ses outils, formations et autres…
Un vrai consultant ne peut pas travailler avec des outils gratuits. Chez merka-tic, nous avons des couts de l’ordre de
Fichiers PDF, Excel, Word, Google Data Search, Others (…)
Partners, Directories, Linkbaiting
Communication, Relations, Press,
Video SEO Youtube, Viméo, Dailymotion
Posts, Link buying, Site buying
Social Media Optimisation,
Internet social products, Curation, Influencers,
Google Play Store
Steering and reporting
Ranking, Search console, Backlinks, Analyse de log,
Simulation de crawl
Traffic, Navigation, Events, CRM
Conversion, Turnover, Lead generation, Client recruitment
Response time, Availability, Errors
Mission 4: Mindset and structure of a site today
To remain in the lexicon of construction, techniques since the Neolithic have evolved. We do not build large buildings with standing stones. On-site SEO and the page tree are identical.
The tree structure of a website responds more to a monolithic view of web pages. Not even binary if we add a blog ...
The techniques evolve regularly and continuously and today, we know that
the competition is fierce
the acquisition blow of a new customer is high
you have to combine natural and paid referencing
have an ability to produce multimedia content and video
master the navigation route
reconcile marketing and technical approaches, both in landing pages and in navigation routes
structure the objectives because a sales site does not only sell
What is the solution ? The semantic cocoon?
Yes and no. The semantic cocoon approach provided by Laurent Bourrelly and all those who have used it is very clearly 100% SEO. The integration into a website requires above all to know how to prioritize the marketing issue of its pages…. in order to transcend technique. This is the SXO .
Sales pages at € 10,000 *:
A rich page, with beautiful graphics, video, copywriter text that encourages action ... its regular performance monitoring makes it a page that must be A / B tested * it is a hypothetical value which makes it possible to represent the difference in effort to be provided between a page at 10K € and a page at 100 €. Ex. New Real Estate Bordeaux
Mixed commercial pages at € 3,000:
A rich page but less important than the previous one but important nonetheless. Ex. Investing New Real Estate Bordeaux
Mixed non-commercial pages at 300 €
The stake here is informative, like a weather page, it prevents the Internet user from leaving the site and supports your structure. Ex. Bordeaux New Real Estate Fair
Complementary page at 100 €
Who can matter more or less. In this case of new real estate in Bordeaux, it may be interesting to disseminate feedback…. and to enrich the Google EAT with the pages that you push.
5. Personas, the concept to transcend!
Favorite SEO humanization tools, you have certainly heard about them in the context of social selling or elsewhere, in the EATGoogle score, but not in netlinking in their role to replace real influencers . Using real profiles or transcending technical marketing concepts (persona = targeted profile) is the ultimate goal of your SEO.
Giving digital life to marketing personas and integrating them into your ecosystem is the ultimate goal of a mature and well-run SEO campaign.
With this in mind, you can also use your persona for paid advertising.
You would think that with 600 million devices using ad blockers, advertising would be less effective. Google ads represent 73.1% of search ads, or roughly $ 40.3 billion. Advertisers can't afford to keep spending so much money on ads if they aren't effective.
Google ads are effective.
What is difficult for many businesses is choosing the right AdWords agency. Managing Google ads takes a lot of time, effort, and energy. Most companies choose to outsource this difficult job to a PPC agency. If you're planning to do the same, you're going to need to know how to choose the right agency to manage your Google ads. You can find a good one and for that click here .
Opt for an experienced consultant, who understands you, with whom you can communicate serenely. He must know how to support you in achieving your goals and be up to date, otherwise, you will be on page 2 (SEO joke).
Proven to work in multiple sectors of activity ranging from local gastronomy to video games, including bank comparators, construction and renovation services, or new real estate, we also work for liberal professions: osteopaths, lawyers ... ZENDOC: Contract Automation Software , we take pleasure in discovering your business and helping you activate effective leverage.
Specialist in growthacking and e-commerce , you will benefit from our experience to develop your activity on the internet in record time.
Derrière le flegme du surfeur se cache un professionnel aguerri aux techniques de webmarketing avancées qui vous permettront de surclasser vos... concurrents. Nicolas est un professionnel que je recommande !plus