On the sidelines of Laurent Bourrelly's BootcampSEO Barcelona training on November 11, I was interested in a fairly widespread practice among my colleagues: cloaking.
What is cloaking?
Cloaking is a method that gives search engines the impression that a website offers different content than what users are actually seeing:
Visitors see a user-friendly and visually appealing website that may, for example, contain little text and a lot of graphics or multimedia.
Search engines are limited in their ability to recognize graphics and multimedia, which is why they are presented with a different website (which has the same URL) * * among others. The scope of cloaking is extremely wide.
If the site contains in particular text optimized for search engines. Blackout is a violation of search engine guidelines. If a search engine recognizes the blackout, it will penalize the website by permanently deleting it from the search engine index. The website will no longer appear in search results.
A word of advice: If a website was built differently to accommodate computers and mobile devices, that doesn't count as blackout. Search engines will consider websites with a mobile version.
Mainly to optimize the distribution of juice in the pages of a website.
Example on “legal notices”
What interest that this page takes juice? Absolutely none! No need for a cloaker except that, the placement of buttons, will replace the “href” links.
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