Cloaking SEO: all you need to know

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On the sidelines of Laurent Bourrelly's BootcampSEO Barcelona training on November 11, I was interested in a fairly widespread practice among my colleagues: cloaking.

What is cloaking?

Cloaking is a method that gives search engines the impression that a website offers different content than what users are actually seeing:

Visitors see a user-friendly and visually appealing website that may, for example, contain little text and a lot of graphics or multimedia.

Search engines are limited in their ability to recognize graphics and multimedia, which is why they are presented with a different website (which has the same URL) *
* among others. The scope of cloaking is extremely wide.

If the site contains in particular text optimized for search engines. Blackout is a violation of search engine guidelines. If a search engine recognizes the blackout, it will penalize the website by permanently deleting it from the search engine index. The website will no longer appear in search results.

A word of advice: If a website was built differently to accommodate computers and mobile devices, that doesn't count as blackout. Search engines will consider websites with a mobile version.

Why cloaker?

Mainly to optimize the distribution of juice in the pages of a website.

Example on "legal notices"

What interest that this page takes juice? Absolutely none! No need for a cloaker except that, the installation of buttons, will replace the "href" links.

Code snippet:

or "'URL' »> Legal Notice

#Resources: Framework to download

Patrick Valibus - Cloaking framework to download

He obviously offers his services and will be happy to answer your questions.

Cloaker web pages

Result

It works ! The other pages gain in power and rise in the results!

 

 

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