How to refer to Poland and Eastern European countries in Polish?Eastern Europe, and in particular Poland, forms a significant part of the european market. After years of declines and stagnation, the Polish market is doing well and is even showing increasing growth. From now on, any conquest of the European market undoubtedly passes through Poland and the Eastern European countries. SEO for these countries is a profitable strategy so that your site is visible to potential customers from these countries.
Why referencing to target Poland and Eastern European countries?In recent years, Germany, although still occupying the position of European leader, has found itself on the brink of recession. The United Kingdom and France, for their part, recorded a marked slowdown in their economic development. While all is not going for the best in the West, Eastern Europe is experiencing constant growth. After long years of stagnation and decline, Poland and the Eastern European countries in general are gaining more and more market share. Poland, Romania and Hungary all recorded annual growth of around 4% in 2018. Slovakia and the Czech Republic recorded an increase of almost 2%, thus exceeding forecasts. The European Commission claims that Poland and Hungary are second in terms of growth in the European Union, coming after Malta. These emerging countries represent a significant part of the European market. They deserve our attention. SEO in Polish will allow you to reach this still emerging market which is not yet saturated by competition.
How to succeed in SEO in Polish?Polish referencing cannot be done without collaboration with local actors. We have the know-how and the network necessary for collaboration with the various local actors who can influence your SEO in Poland.
Talented Polish editorsFor SEO in Polish to work properly, the content of the site must be relevant to the Internet user. A translation of the pages into Polish is therefore essential. Of course, there are online translation services that offer to translate your pages immediately, but their translation can be approximate. Sooner or later visitors to your site will find some language inconsistencies, which will cause them to desert your site or not to materialize their visit with a purchase of the product or service you offer. To prevent this from happening, and not to hamper all SEO work, we collaborate with seasoned Polish copywriters, mostly native speakers. They master all the nuances of this language and will be able to properly translate the existing content of your site to allow a natural language experience for Internet users. Later, when our SEO work progresses, we also work with them to optimize the content of your pages. They have the know-how to create perfect pages that appeal to Internet users while meeting the demands of search engines.
The press and local actors to improve netlinkingFor successful SEO in Polish, local SEO is essential. Proximity to the target market is indeed synonymous with relevance for the search engine crawlers in charge of indexing the pages. For a local referencing, a "netlinking" with the press and the local actors relevant to your field, is essential. We collaborate with local players, which gives us access to various sites likely to publish articles containing links to your site, thus ensuring its promotion both to Internet users and to search engine robots. Remember that to index and judge the relevance of a page, search engine robots switch from hypertext links to hypertext links. The more links that take people to your site's content, the more likely it is to appear first in search engine results.
Influencers to gain notorietyWhen establishing our netlinking strategy to promote your site, we also apply what is called influencer marketing. We thus collaborate with influencers in relation to your field of activity to benefit from their notoriety. Their notoriety will allow us to attract more visitors to your site and will indicate to search engines that your page is relevant. This makes it possible to consolidate the work of referencing and positioning on keywords that we put in place.
SEO in Polish, technically speaking, how does it work?To start SEO in Polish, we need to define your needs and requests together. Do you want to position your current site on different countries or would you rather build a site specifically for each country? If you opt for the first scenario, you will need to set up a multilingual site with a Polish version. Our SEO work will mainly focus on this Polish version. If you choose the second option, it will be necessary to set up an additional site specially designed for the Polish public and with a .pl extension. This second option is the one we highly recommend. It will be easier to position yourself in the Polish region. This will increase your chances of getting indexed quickly by Google.pl bots. If for some reason you don't want or can't go for the .pl extension, that's okay. You can still use neutral extensions like .com or .net on your domain. Regardless of the extension chosen, you should always favor IT hosting for the domain in Poland. Hosting with a server with a Polish IP considerably facilitates the indexing work on the pages of Google.pl search pages. Once the site is set up, the actual SEO work can begin. It begins with the analysis of keywords related to your industry. The keywords to work on are not chosen lightly. They must be relevant to your site, but also correspond to the searches of Internet users. We determine the most relevant keywords, but you jointly define with us the keywords on which the positioning and SEO work will be carried out. For successful referencing, we target all search engines from which Internet users are likely to make their request. We are mainly working on referencing by Google, which is the most used search engine in Europe and Poland. At the same time, we are also working on referencing on Bing, etc. In addition to working on keywords, we also do "link building" or link research to improve the ranking of your site by search engines. Link building is part of the "off-site" work to improve the "ranking" of your site. At this point, our job is to find as many links as possible that point to the different pages of your site. The objective is to link your different pages to several sites in order to take advantage of their referencing technique. The number of inbound links on your site is important in this SEO strategy, but the quality is not to be neglected either. We exclusively favor quality backlinks, which will bring real added value to your site. We avoid mass, interest-free links that can even grab Google's attention and penalize you. The links that we put forward to boost your pages are links coming from sites with a high positioning and whose contents are themes close to those of your site. The semantic environment of the link and the metrics are other points that we take into account in establishing our link building strategy.
Natural and paid referencing ... a winning strategyNatural referencing or SEO refers to all actions taken for the indexing and registration of your site in the databases of different search engines. One of the advantages of SEO is its sustainability. Our work can strengthen the visibility of your site in the long term. Our work also stands out for its multi-support dimension, that is to say, it ensures your referencing on Google and other search engines such as Bing. The downside is that the first results only appear after a few weeks. For short-term visibility, it may not be enough. This is where paid referencing or SEA (search engine advertising) comes into play. This method allows you to quickly acquire a greater presence and notoriety on Google mainly. The principle of SEA is simple? It consists of buying keywords from Google through Google Adwords. This purchase allows positioning quickly and especially on the first page of Google search.
Referencing in Poland: results monitoringOur know-how allows us to position you quickly, regardless of the level of competition. In order to obtain rapid results, we focus our work in the short term on the acquisition of sub-markets. For this, we favor long tail keywords. So if in the medium term, we want to improve your positioning on "Warsaw hotel" type keywords, in the short term, to get quality traffic straight away, we will work on "Warsaw city center hotel" keywords. ". These are just examples, written in French, to give you an idea of the type of work we do. Of course, in practice, the keywords used are in Polish since this is the preferred market. To see the evolution and measure the relevance of the referral work carried out, we constantly monitor the referencing of your site as much by search engine as by concrete keywords. As we go, we make adjustments to the indexing strategy. You will also receive a periodic report of the rankings of the various keywords chosen to target the Polish audience. We also constantly monitor the SEO of your site by search engine and concrete keywords and this will adjust the indexing strategy accordingly by constantly improving the keyword rankings of your site. You will thus receive periodically a "ranking" or classification of the various keywords chosen by mutual agreement and which count in Spanish to find interesting visitors ... We also do not hesitate to optimize the content of your pages for that the information transmitted is understood by the Google crawlers in charge of indexing.
Clientele Typology and Navigation Scenarios
At the heart of this strategy, the type or types of customer (s) that we target. What are their habits, their purchasing journey, the media and channels used ... We will have you fill out a persona sheet , we will work on scenarios in order to optimize the customer experience on your site and thus achieve your various objectives of conquest and loyalty.
SEO Basque Country
Tools & training
The use of nomadic terminals has generated significant changes in the technical aspect of natural referencing of internet sites. For this reason, it is important to continually learn and use professional and precise tools.
SEO trainingWhat is Google SEO in 2018? Why is this a central skill in digital communication? How to become a good SEO consultant ... see here for a definition of SEO. The SEO Bootcamp is a training course provided by Laurent Bourrelly, SEO & SEA consultant since 2004, its mission is to bring visibility, traffic and performance to my clients. Voted 3rd best SEO in France (Journal du Net ranking), he is also a certified Google Adwords Partner. http://www.bootcampseo.net/
SEO and web marketing tool
Yooda is much more than a tool to measure its positions in google in France and internationally. It makes it possible to measure the positions of its competitors and to evaluate its performance in relation to them. Yooda's "Insight - Market Explorer" module allows you to estimate the volume of demand for keywords and themes.
Popularity analysis tool (offsite)Once the fundamentals are in place, you may discover that it is not easy to take positions on very competitive keywords. You will then need netlinking campaigns to develop your popularity. In order to dominate google and your competitors, we use SEObserver, a very complete tool that combines many features but also data from Majectic SEO and SEM Rush. For a link profile analysis we will use CognitiveSEO or equivalent.
Semantic analysis tool (onsite)
How to have optimized, relevant and intelligent content? Your Text Guru covers the expectations of search engines such as adopting a hierarchical and organizational structure. Clearly the engines want to find certain elements in your texts, but also want to find a logical organization of your content pages between them.
We can also use other tools:
Keyword and content density analysis: Alyze.info
Content duplication rate analysis: Copyscape.com
Structuring the content into layers of information relating to the intentions of Internet users increases your visibility as well as your sales potential:
Example: a catalog of real estate (=> level 1 buyers) to which we add a blog "expert advice" which is aimed at people looking for information ... but information prior to the act of purchase!
How can you help?
You need to develop the visibility of your brand or you are going to launch a new product, contact us!
Tell us about your projects
We will support your business with passion!
Attract and persuade your target market by increasing the visibility of your website in the search engines with good content and popularity!
TestimonialsSee the testimonials
Le SEO de Merka-TIC nous a permis de monter dans les 1ères positions de Google sur les mots clés centraux relatifs à notre activité de transactionnaire en officines de pharmacies. Mais aussi sur un très grand nombre de requêtes connexes. Les retombées sont excellentes !” - voir nos études de cas SEO