How to refer to Spain and Latin America?
Spain is currently the 5th largest economy in Europe and occupies 12th place among the great powers of the world. This market has enormous potential that should not be ignored. To reach the Spanish market, SEO Google SEO in Spanish is essential, even essential.
SEO to target Spaniards or foreign tourists
SEO in Spanish can affect both native Spaniards and foreign tourists who plan to visit this country.
Why target Spain and Latin America?
The economy of Spain is increasingly prosperous. After the crisis that shook the country in 2008, Spain took control and even became one of the best students in the European market. Today, the country is the fifth economic power within the European Union. It also occupies the fifteenth place among the great economic powers of the world. If before, the French market was concentrated on the real estate market, today, the whole sector is dynamic. Madrid, the capital of the country, concentrates a large part of the economic activity. Most companies have their headquarters there.
The Hispanic public, however, is not limited to Spaniards. Latin America is also a dynamic market, not to be overlooked for anyone wishing to have a presence in the Spanish speaking market. Colombia, for example, which is the 3rd economic power in South America, recorded a great economic performance, with an estimated growth of around 4.5% in 2014. Mexico and its large population as well as Chile, hyper connected and with an ever growing economy, there are other potential markets for all companies wishing to conquer the spanish market and set up an effective SEO strategy.
SEO to target foreign tourists
Tourism plays an important role in the Spanish economy. Since the attacks of the Islamic State, Spain has become a favorite destination for tourists looking for a change of scenery. A local and international referencing strategy makes it possible to target a fairly large audience, to enable them to discover Spain and its tourist potential. It all depends on your needs. Our SEO approach can thus help you not only to attract the Spanish public to your service or product offering, but also to attract foreigners to come and try a product or service that you are developing in Spain. To fully understand, let's take a specific example.
On OceanAdventure.surf, the 1st French platform for surfing and kite surfing in Spain, the objective is to position the site well to also become one of the benchmark surfing and kite surfing platforms in the Canaries, Tarifa , Pays Basque. The goal is that whenever foreign holidaymakers search for surfing or kite surfing in Spain, the page will rank high in the search results. On Superprof.es the objective of referencing is to attract the Spanish public, to encourage them to take advantage of the services.
Seasoned Spanish editors to improve your content
The .es extension is not sufficient to ensure a good referencing of a site intended for the Spanish public. It is still necessary that the content of the site is really relevant. An automatic translator is not recommended since it will never replace a native one. Usually, the automatic translator just does a word-for-word translation of your content. To keep your pages relevant even in Spanish, we work with native Spanish editors . They perfectly master the nuances of Cervantes' language to create perfect pages, which will make sense to a Spanish audience. We also know how to work with local players for better visibility.
Netlinking to improve your popularity
In SEO, netlinking is essential. It consists in multiplying the number of backlinks to your website in order to improve your popularity. Netlinking improves your site's positioning in search results, while influencing your traffic. For effective netlinking, we work with the press and local players, but also the various influencers.
For netlinking to work very well, you need relevant links, adapted to the theme of your site. Our agency, located in Spain, works with the press and local actors to put links to your site in their article. We also work with Spanish influencers who can reach your target audience, all to improve your traffic and allow you to gain position in your ranking in search engine results.
Natural and paid referencing ... for better support
There are two types of referencing: natural referencing and paid referencing. A combination of the two approaches can significantly improve the positioning of your site. We offer you both. Natural referencing or SEO (search engine optimization) encompasses all the work that allows your site to appear in search engines. The job is to choose strategic keywords that are related to your industry or your expertise, to make your site more visible. The objective of natural referencing is to ensure that the site appears in the first search results carried out in search engines. This work, although a priori without cost, requires tedious work, for a relevant result in the long term.
Our agency specializing in the field of SEO implements various technical and editorial services on the structure of your site, to improve its visibility. In addition to the choice of relevant keywords, our team performs netlinking work to find popular and relevant links to improve your traffic and thus boost your site's visibility on search engines. We also carry out reporting to monitor traffic and thus establish a performance report of the website, in order to improve the referencing strategy for a better result, if necessary.
In parallel with natural referencing, there is paid referencing or SEA (Search Engine Advertising). This technique consists of an auction purchase of different keywords on a broadcasting network, for example, Google AdWords. When a user performs a search that includes the keyword purchased, the ad first appears in the area reserved for it in Google search results. Posting is not chargeable. Payment is per click.
The technical constraints of SEO in Spain
Listing in Spain involves several technical constraints. First of all, there is the language. To reach a Hispanic audience, you need to translate your site into Spanish. The site should provide a natural language experience for your visitors and potential customers, who are Spanish. Machine translators should be banned! We work with natives who will be able to translate your site properly. If the language of your pages is not natural, if it does not include expressions specific to the target language, visitors and potential customers will flee, thus jeopardizing the work of natural referencing.
For a site in Spanish, you have the choice between a multilingual site with a Spanish version or simply set up a site with an “.es” extension. We recommend the establishment of an additional site specially designed for the Spanish-speaking public and whose referencing work will be done in Spanish, to reach visitors and customers coming from Spain. For your site, we also suggest a domain name with an “.es” extension, which is specific to Spain. This extension has its importance in SEO in a specific region of the world where Spanish is used.
You can also choose neutral extensions like .net and .com that are not tied to a specific language or country. If you want to have a single site to position in several countries, these extensions may be suitable. However, if you want to segment markets based on language, that is, for a site specifically designed for the Spanish speaking market, an .es extension is recommended. We also suggest computer hosting of your domain on a server with a Spanish IP. Your site will be indexed more quickly on Google.es search pages.
Once the choice of the extension and the "hosting" settled, it is still necessary to choose the most relevant keywords to carry out the work of referencing. Just as we study the competition, we perform careful keyword analysis related to your industry or business niche. We search for the most searched keywords in Spanish, but not only. We also do research by country. Some Hispanisms commonly used in Latin American countries may not be used in Spain. This must be taken into account to have keywords adapted to the target audience. SEO work is done primarily on Google, which is the most widely used search engine in Spain. However, this is no reason to neglect other search engines. It is also important to be referenced on Bing or Yahoo, to reach as many audiences as possible.
To complete SEO work, linkbuilding or link research is essential. Without netlinking, there is very little chance that your site will be indexed. Our agency, which is located in Spain, has a range of tools as well as many collaborators. We thus have access to many sites which will be able to support the publication of articles with links which go to your site. To avoid Google penalties, we do not engage in excessive netlinking. We always take into account the theme of the site that will host your links, etc. Our goal is to set up natural and relevant referencing.
SEO in Spain: easier than in France?
It all depends on the competition. The more competitive your industry, the more time the SEO work will take. However, our experience allows us to have a good position in the sub-segments of the Spanish market and thus obtain rapid results. To help you get qualified traffic immediately, we are working on long tail phrases like "hotel Madrid Centro Cuidad", for example. In the long term, we will focus our SEO work on keywords such as "Hotel Madrid".
To understand your target audience's expectations in terms of content, we conduct competitive intelligence. We evaluate the SEO strategies used by the competition. We also do page optimization work to ensure that the information is understood by Google crawlers. It is these crawlers that indeed allow the indexing of website pages.
The follow-up of the referencing of your site in Spain?
We constantly monitor the evolution of your site's SEO on search engines and keywords. We can thus regularly adjust the strategy to be adopted for better indexing of your pages, thanks to an improvement in keyword rankings. Regularly, we send you the ranking of the keywords that we have chosen together and which are important to target the Spanish public.
Clientele Typology and Navigation Scenarios
At the heart of this strategy, the type or types of customer (s) that we target. What are their habits, their purchasing journey, the media and channels used ... We will have you fill out a persona sheet , we will work on scenarios in order to optimize the customer experience on your site and thus achieve your various objectives of conquest and loyalty.
SEO Basque Country
Tools & training
The use of nomadic terminals has generated significant changes in the technical aspect of natural referencing of internet sites. For this reason, it is important to continually learn and use professional and precise tools.
SEO trainingWhat is Google SEO in 2018? Why is this a central skill in digital communication? How to become a good SEO consultant ... see here for a definition of SEO. The SEO Bootcamp is a training course provided by Laurent Bourrelly, SEO & SEA consultant since 2004, its mission is to bring visibility, traffic and performance to my clients. Voted 3rd best SEO in France (Journal du Net ranking), he is also a certified Google Adwords Partner. http://www.bootcampseo.net/
SEO and web marketing tool
Yooda is much more than a tool to measure its positions in google in France and internationally. It makes it possible to measure the positions of its competitors and to evaluate its performance in relation to them. Yooda's "Insight - Market Explorer" module allows you to estimate the volume of demand for keywords and themes.
Popularity analysis tool (offsite)Once the fundamentals are in place, you may discover that it is not easy to take positions on very competitive keywords. You will then need netlinking campaigns to develop your popularity. In order to dominate google and your competitors, we use SEObserver, a very complete tool that combines many features but also data from Majectic SEO and SEM Rush. For a link profile analysis we will use CognitiveSEO or equivalent.
Semantic analysis tool (onsite)
How to have optimized, relevant and intelligent content? Your Text Guru covers the expectations of search engines such as adopting a hierarchical and organizational structure. Clearly the engines want to find certain elements in your texts, but also want to find a logical organization of your content pages between them.
We can also use other tools:
Keyword and content density analysis: Alyze.info
Content duplication rate analysis: Copyscape.com
Structuring the content into layers of information relating to the intentions of Internet users increases your visibility as well as your sales potential:
Example: a catalog of real estate (=> level 1 buyers) to which we add a blog "expert advice" which is aimed at people looking for information ... but information prior to the act of purchase!
How can you help?
You need to develop the visibility of your brand or you are going to launch a new product, contact us!
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We will support your business with passion!
Attract and persuade your target market by increasing the visibility of your website in the search engines with good content and popularity!
TestimonialsSee the testimonials
Le SEO de Merka-TIC nous a permis de monter dans les 1ères positions de Google sur les mots clés centraux relatifs à notre activité de transactionnaire en officines de pharmacies. Mais aussi sur un très grand nombre de requêtes connexes. Les retombées sont excellentes !” - voir nos études de cas SEO