How to reference yourself in English in England, Ireland and the United KingdomEngland and Ireland have a large share of the European market. Second economic power in Europe and in 5th place in the international ranking, England is doing well, economically speaking, despite the uncertainties that accompany Brexit. To position yourself on the European market, you must not ignore SEO in England.
Why refer to England and Ireland?The United Kingdom has decided to leave the European Union, but this exit from the single market does not make it less an interesting market for companies wishing to develop there. In 2018, England, and more specifically the United Kingdom, posted a GDP of 2,829 billion dollars. It thus comes behind Germany which has a GDP of 4000 billion dollars and ahead of France which records only 2775 billion dollars of GDP according to the IMF. The real GDP growth of this country is 1.4% in 2018. Certainly there is a slowdown compared to the last 5 years, but there is nothing alarming. It is even possible to say that the English market is functioning perfectly, despite the uncertainties of Brexit, in particular as regards business investment. The English, like other European citizens, are hyperconnected and do almost everything on the internet. A recent study showed that around 33% of British people make an online purchase on average every month. For a company that aims to position itself on the European market, the English market is therefore essential. Ireland, which is right next door, also has a high potential, with an ever growing GDP in recent years. A natural referencing focused on these two countries makes it possible to gain a significant share of the European market.
SEO in English for the UK ... and the rest of the worldSEO in English allows you to reach a huge share of the market, and reach a much larger audience than the public across the Channel. Indeed, English is an almost universal language, spoken by several Internet users around the world. Even if you adopt a neutral domain name such as .com or .net, you could still target a large audience, with a relevant choice of keywords to work on. It is possible to have pages indexed by search engines such as Google.
English editors for relevant contentGood SEO goes through relevant content. Indeed, it is the content of your pages that search engine robots crawl to perform their indexing. It is therefore not enough to install an automatic translation software to be able to improve your positioning of your pages in the results of search engines. Professional intervention is essential. In our intervention, we collaborate with talented English-speaking writers, generally native speakers who perfectly master the nuances of Shakespeare's language. These writers are fluent in British English, which will be more meaningful and relevant to audiences living in England and Ireland. Even though Americans also speak English, there are some differences, especially in the construction of sentences. These small nuances, a priori harmless, can influence the result of a referencing.
Netlinking: being popular in English in the United KingdomTo get a site listed, search engines like Google take into account over a hundred factors, but one of the most important is undoubtedly the “backlink”. The “backlink” or return link is this hypertext link found in a content and which points to your site. The "backlink" allows you to transmit popularity from a website to yours. It thus helps to improve your traffic and visibility in the long term. For the backlink to be effective, the links must be varied and originate from reliable website. Our netlinking job is to provide you with "backlinks" from sites with a certain notoriety in your field. Our team has the necessary tools to see the popularity of different sites and thus determine if a backlink from the contents of this site can be interesting for the promotion of your pages or not. We thus collaborate with the press and local players, those who already benefit from good indexing to obtain backlinks to your site. We also do not overlook the various influencers who play a role in shaping the web landscape.
Technical constraints linked to indexing in English in EnglandLike any international SEO, SEO in English involves certain technical constraints that only an SEO professional can adequately overcome. The first constraint linked to this work is the language used for the site. It needs to be in English, British English if you want to target England and Ireland mostly. The content of your sites must therefore be in impeccable English, which will provide a natural experience for your visitors who will become customers. As stated above, online translators and translation software should be avoided. The ideal is to use the services of a translator and an experienced writer who have a perfect command of the language. Before you start the actual SEO work, you also need the type of site you want to set up. Would you like to set up a multilingual site with a version intended for the English public and on which our SEO work will focus? Where do you want to set up an additional site that will be exclusively reserved for the English-speaking public? Our SEO work will therefore focus exclusively on SEO for the English language, and will target your visitors and customers from England and Ireland. Once the question of the site is settled, it is still necessary to determine the domain, that is to say the extension. Each country has its extension. For England, it is “.co.uk”. A site with this extension immediately benefits from a digital presence in the local market. We recommend using this extension, especially if you want to segment your market by language. If you want to have a single site that you then want to position on several countries, you can take extensions that are less specific to the country and the language, such as .com or even .net. To improve the positioning of your site on the English market from the start, the ideal would be to choose a server with an English IP address. This will make it easier for Google.co.uk robots to index your site on its search pages. Once the site is set up, the "big" SEO work can begin. This is the choice of keywords to favor. Keywords must be related to your industry. They must also meet the requirements of the language used by the target audience. So we have to make sure we target the keywords we are looking for in English, yes, but especially in England and the UK, because we are targeting that market. Other keywords may be relevant for searches in other countries using English, but may not be successful in England, due to regional variations of a language. Finding the right keywords is not enough to ensure the right positioning. You still have to know how to target the right search engine. For this, Google is essential, it is a search engine the most used by Internet users around the world. A referencing on Bing and other search engines is also interesting to improve your positioning on the British market. To complete it all, linkbuilding or link research is essential. Without backlinks, your site will have a hard time being indexed by search engine robots. To be successful with backlinks, we do not choose links at random. We are attentive to the theme of the site that will host your links and your article. We also take into account the authority of the referring sites and the semantic environment of the link, etc.
Other points to know about SEO in EnglishNatural referencing or SEO encompasses all actions to optimize the site to make it visible to Internet users on search engines. The result of natural referencing takes a little time, and does not appear overnight. However, its advantages are numerous. It allows you to have regular traffic. The positioning that you get as a result of our natural referencing work is sustainable. Rarely will your positions drop in a short period of time, unless you have a penalty. As long as the volume of queries is constant, you will get regular traffic. It must be said that the speed at which results appear varies according to competitive forces. The more competitive the sector, the longer the work will be. Thanks to our expertise, we can position you on market sub-segments and allow you to obtain a fairly rapid result. In the short term, we are doing work on long tail expressions such as "hotel london city", for example. We will then target “hotel london” in the medium term. We also carry out a competitive intelligence to evaluate the strategies of your competitors and to better understand the expectations of your target audience. We also optimize your pages so that crawlers can understand and index them more easily.
SEO in England: how to follow up?We constantly monitor the referencing of your site by the search engine, according to the keywords that we have put forward. This constant monitoring allows us to improve the ranking of keywords to adjust the indexing strategy. Regularly, we send you a "ranking". This is the ranking of the different keywords that we have chosen jointly, and which allow us to target the most interesting English visitors. You will thus know where your site is following our intervention.
Clientele Typology and Navigation Scenarios
At the heart of this strategy, the type or types of customer (s) that we target. What are their habits, their purchasing journey, the media and channels used ... We will have you fill out a persona sheet , we will work on scenarios in order to optimize the customer experience on your site and thus achieve your various objectives of conquest and loyalty.
SEO Basque Country
Tools & training
The use of nomadic terminals has generated significant changes in the technical aspect of natural referencing of internet sites. For this reason, it is important to continually learn and use professional and precise tools.
SEO trainingWhat is Google SEO in 2018? Why is this a central skill in digital communication? How to become a good SEO consultant ... see here for a definition of SEO. The SEO Bootcamp is a training course provided by Laurent Bourrelly, SEO & SEA consultant since 2004, its mission is to bring visibility, traffic and performance to my clients. Voted 3rd best SEO in France (Journal du Net ranking), he is also a certified Google Adwords Partner. http://www.bootcampseo.net/
SEO and web marketing tool
Yooda is much more than a tool to measure its positions in google in France and internationally. It makes it possible to measure the positions of its competitors and to evaluate its performance in relation to them. Yooda's "Insight - Market Explorer" module allows you to estimate the volume of demand for keywords and themes.
Popularity analysis tool (offsite)Once the fundamentals are in place, you may discover that it is not easy to take positions on very competitive keywords. You will then need netlinking campaigns to develop your popularity. In order to dominate google and your competitors, we use SEObserver, a very complete tool that combines many features but also data from Majectic SEO and SEM Rush. For a link profile analysis we will use CognitiveSEO or equivalent.
Semantic analysis tool (onsite)
How to have optimized, relevant and intelligent content? Your Text Guru covers the expectations of search engines such as adopting a hierarchical and organizational structure. Clearly the engines want to find certain elements in your texts, but also want to find a logical organization of your content pages between them.
We can also use other tools:
Keyword and content density analysis: Alyze.info
Content duplication rate analysis: Copyscape.com
Structuring the content into layers of information relating to the intentions of Internet users increases your visibility as well as your sales potential:
Example: a catalog of real estate (=> level 1 buyers) to which we add a blog "expert advice" which is aimed at people looking for information ... but information prior to the act of purchase!
How can you help?
You need to develop the visibility of your brand or you are going to launch a new product, contact us!
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Attract and persuade your target market by increasing the visibility of your website in the search engines with good content and popularity!
TestimonialsSee the testimonials
Le SEO de Merka-TIC nous a permis de monter dans les 1ères positions de Google sur les mots clés centraux relatifs à notre activité de transactionnaire en officines de pharmacies. Mais aussi sur un très grand nombre de requêtes connexes. Les retombées sont excellentes !” - voir nos études de cas SEO