How to get listed in Europe and the United States in English, Spanish and German?A single market has been established in Europe. One of the fundamental freedoms on which this market is based is the free movement of goods and people. Within the European Union, goods, like people, circulate freely without restriction of quantity or taxes at each border crossing. In parallel to the European market is also the market of the Schengen area. This area brings together nearly 26 European countries which allow free movement of people and the abolition of internal border controls. These two markets present enormous potential for those who wish to internationalize. To reach these different countries with the content of your site, international referencing, especially in Europe, is your best asset.
International SEO: how it worksInternational referencing is based on the structuring of Google and the populations. In other words, targeting will be done by country and by language. If you are targeting the Spanish market, for example, you will need to have a .es extension for your site. Google.es, dedicated to the Spanish market, will thus be able to better index your site. There are different ways to set up these extensions to configure your site and target the country of your choice. You can thus set up sub-directories and use sub-domains. These branches of your site will benefit from the popularity of the parent site. For successful international referencing, it is also essential to carry out linguistic targeting. Machine translators exist, but they are not reliable to perform a relevant translation of the content of your site. A professional translator will help you improve your ranking in local search engines like Google.es, Google.it or Google.de. Only an SEO expert with a perfect command of international SEO will be able to carry out a study of preferred keywords according to the target language. He has the know-how to carry out a keyword study and determine which are the most relevant for a search in English, Spanish or German.
International SEO: a whole world open to youInternational SEO takes tedious work, but the rewards are well worth the effort. Better positioning in the various European countries, whether or not they are members of the Schengen area, allows you to gain a significant share of the market. International targeting allows you to improve your audience and more easily sell your products and services. You could thus take full advantage of the different potentialities of the single European market. International referencing will be all the more beneficial to you if you work in e-commerce. Europe has more than 820 million inhabitants, and of these inhabitants, 64% are internet users and 48% of these internet users shop online. As many potential customers that you could reach thanks to a relevant international referencing.
International SEO: a prior market study is necessaryInternational referencing cannot be improvised. It requires an in-depth study upstream. A prior market study is essential for a successful international SEO campaign. This study allows you to accurately assess your needs, but also the potential of the countries you want to target. Which countries have more potential for the services or products you offer? How to reach these markets and ensure that your content is visible in these localities? This preliminary study will set up a methodology that will guarantee the performance and efficiency of the referencing to be carried out.
Clientele Typology and Navigation Scenarios
At the heart of this strategy, the type or types of customer (s) that we target. What are their habits, their purchasing journey, the media and channels used ... We will have you fill out a persona sheet , we will work on scenarios in order to optimize the customer experience on your site and thus achieve your various objectives of conquest and loyalty.
SEO Basque Country
Tools & training
The use of nomadic terminals has generated significant changes in the technical aspect of natural referencing of internet sites. For this reason, it is important to continually learn and use professional and precise tools.
SEO trainingWhat is Google SEO in 2018? Why is this a central skill in digital communication? How to become a good SEO consultant ... see here for a definition of SEO. The SEO Bootcamp is a training course provided by Laurent Bourrelly, SEO & SEA consultant since 2004, its mission is to bring visibility, traffic and performance to my clients. Voted 3rd best SEO in France (Journal du Net ranking), he is also a certified Google Adwords Partner. http://www.bootcampseo.net/
SEO and web marketing tool
Yooda is much more than a tool to measure its positions in google in France and internationally. It makes it possible to measure the positions of its competitors and to evaluate its performance in relation to them. Yooda's "Insight - Market Explorer" module allows you to estimate the volume of demand for keywords and themes.
Popularity analysis tool (offsite)Once the fundamentals are in place, you may discover that it is not easy to take positions on very competitive keywords. You will then need netlinking campaigns to develop your popularity. In order to dominate google and your competitors, we use SEObserver, a very complete tool that combines many features but also data from Majectic SEO and SEM Rush. For a link profile analysis we will use CognitiveSEO or equivalent.
Semantic analysis tool (onsite)
How to have optimized, relevant and intelligent content? Your Text Guru covers the expectations of search engines such as adopting a hierarchical and organizational structure. Clearly the engines want to find certain elements in your texts, but also want to find a logical organization of your content pages between them.
We can also use other tools:
Keyword and content density analysis: Alyze.info
Content duplication rate analysis: Copyscape.com
Structuring the content into layers of information relating to the intentions of Internet users increases your visibility as well as your sales potential:
Example: a catalog of real estate (=> level 1 buyers) to which we add a blog "expert advice" which is aimed at people looking for information ... but information prior to the act of purchase!
How can you help?
You need to develop the visibility of your brand or you are going to launch a new product, contact us!
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Attract and persuade your target market by increasing the visibility of your website in the search engines with good content and popularity!
TestimonialsSee the testimonials
Merka-TIC's SEO has enabled us to climb into the 1ères positions de Google sur les mots clés centraux relating to our activity of transactionnaire en officines de pharmacies. But also on a very large number of related queries. The benefits are excellent! ” - see nos études de cas SEO