1st Google position: everything you need to know

No Comments

Should we aim for the first position or is a long tail strategy, expressions composed of two to several words, relevant?

Project leaders often have a confused answer and expect their SEO consultant to provide a profitable keyword strategy tailored to the targeted customers.

A supplier of very high precision hardware is not going to target a generic one-word query!

However, the opposite is also true, because it is sometimes impossible to develop a business on queries consisting of 2 words or more, you have to aim for the 1st position.

Example. With masque.discount , your SEO consultant has targeted a long request before targeting the short request.


Why aim for 1st position?

According to Brian Dean Backlinko, which analyzed 5 million Google search results to better understand the rate of organic clicks (organic CTR - Click Through Rate).

“First, we analyzed CTR data on 874,929 pages and 5,079,491 search queries.

Next, we took a look at how factors like title tag length, sentiment, and meta descriptions affect organic click-through rate.

Using the data provided by ClickFlow , we were able to get CTR data from several different Google Search Console accounts. Without further ado, let's see the results.

Here is a summary of our main findings:

1. The # 1 result in Google's organic search results has an average CTR of 31.7%.

2. Organic result # 1 is 10 times more likely to receive a click compared to a page in position # 10.

3. The organic CTR for positions 7-10 is virtually the same. Therefore, moving up a few positions to the bottom of the first page may not result in more organic traffic.

4. On average, moving up one point in search results will increase CTR by 30.8%. However, it depends on where you are traveling from and where you are going.

Moving from position 3 to position 2 usually results in a significant increase in CTR. However, going from position 10 to position 9 does not make a statistically significant difference.

5. Title tags that contain a question have a 14.1% higher CTR compared to pages that do not have a question in their title.

6. Title tags of 15 to 40 characters have the highest CTR. According to our data, pages with a title tag between 15 and 40 characters have an 8.6% higher CTR than those outside that range.

7. URLs that contain a keyword have a 45% higher click- through rate compared to URLs that do not contain a keyword.

8. Adding "Power Words" to your title tag can lower your CTR . We found that titles containing keywords had a 13.9% lower CTR compared to titles without keywords.

9. Emotional headlines can improve your CTR . We found that stocks with positive or negative sentiment improved CTR by around 7%.

10. Writing meta descriptions for your pages can result in a higher CTR . Pages with a meta description get 5.8% more clicks than those without a description. ”

How to get your first position in Google results?

To be successful in Google, there are no secrets, you have to work on

  1. the definition of his or her key words
  2. the analysis of its competitors in order to estimate the efforts to be produced
  3. the analysis of the SERP, results in google to estimate what Internet users are looking for
  4. determine search intentions: informative and / or transactional
  5. size the media to be produced: text, images or tools (eg home loan calculator)….
  6. Enforce
  7. Push the page with inbound links - Netlinking
  8. Measure the results
  9. Correct

What is the percentage of clicks in the first page search results?

31.7% of clicks on the first position!

What is the percentage of clicks in the first 3 search results of the first page?

almost 75% of clicks on the first 3 positions!

The top 3 Google search results get 75.1% of all clicks

Source Backlinko.com

How much does it cost to be # 1 on Google?

It can cost close to nothing if you are a neighborhood baker and want to be the first in your neighborhood , or several hundred thousand euros if you want to be No. 1 in France and internationally on a set of queries. very competitive.

A company selling used equipment for public works with a catalog has just received an estimate of € 16,000 to go, in several Eastern countries, to target the top 3 throughout its catalog. A set of several hundred machines ranging from a few hundred euros to several tens of thousands.

What percentage of clicks on search engine results pages are from organic search results?

Combining natural referencing and paid SEO is a necessity. In the case of this platform, a budget of 5% of the targeted turnover is intended for paid referencing.

The goal of SEO is not to have to pay for clicks every day, let's not forget!

According to Brian Dean and “according to the Adwords accounts I have worked with, you are right:

the organic result generally receives a lot more clicks than the ad. ” In our opinion, we are seeing better conversions too!

It is clear that these click-through rates on paid google advertisements vary depending on the medium used and search intentions (informational or transactional). So according to Sparktoro :

“For 100 searches on Google mobile in September 2018, there were:

  • 38.5 clicks on organic results
  • 3.4 clicks on a paid result
  • 61.5 click-free searches

In September 2018, there was one search for 100 searches on the Google desktop:

  • 65.6 clicks on organic results
  • 3.7 clicks on a paid result
  • 34.3 click-free searches

Looking at the numbers month by month, we can see some bounce back, along with three clear trends:

  1. Clickless searches are on the rise
  2. Google must continue to innovate and change the way ads are displayed in order to develop and maintain Paid CTR
  3. Organic CTR, although it is still 10 times greater than that paid on mobile and almost 20 times on the desktop, is inexorably declining ”

Scope and limitation of these studies

  1. Global queries, non-transactional
    The limit that we observe in these studies is clearly the majority of informational queries, without clicks, while most of those interested in this subject, are interested in transactional queries.
  2. Transactional queries
    2.1 Rich text extracts
    In Google's results for transactional queries we have rich text extracts, such as star ratings that impact click-through rates. Will you not click on the 4th or 5th if it has stars while the first 3 do not?
    2.2 Advertisements
    Ads that are done well can dramatically increase click-through rates. If you have a commercial offer for the product you're looking for, you'll be more likely to click on it.

Specialist in growthacking and e-commerce, you will benefit from our experience to develop your contacts and your turnover in record time!

    SEOCAmp Paris 2020
    Black Hat Cycle Case Study

    How to self-finance your startup with aggressive netlinking? or the story of the launch of a platform which without branding, without social networks, without partners (marketing) and without legal notices ... generated 100,000 € with only a few web pages , good marketing and good SEO!

    Return on investment

    Did you know that google referencing is the central pillar of your communication? Undoubtedly the most profitable leverage around which your paid advertising actions should revolve.

    Free quote

    We offer professional SEO services that help websites dramatically increase their search score to compete with the highest rankings even when it comes to highly competitive keywords.

    Receive one free advice per week

    Our latest news

    View all publications
    No Comments